Get To Know The User Interface – Part 11 – Advertiser Full Details – Page and Popout

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Estimated reading time: 2 min

Advertiser Full Details

The Advertiser Full Details pages and popouts have several tabs which allow for a detailed analysis of an advertiser. 

The structure is similar to the Advert Full Details Popouts and pages however, the information is focussed on an advertiser and not an advert.
 Popouts and pages contain the same information. Popouts are intended for quick reference, where as pages allow for continued comparison as they are opened in a new browser tab.

Below you will find information on all the tabs on an Advertiser Full Details Page, except for the Adverts Tab, which deserves its own entry 

 

Details Tab

 

 

  1. 1. Strength Score By Day Chart: A break down of the number of times we have seen the advertiser by day. This is useful when determining how successful and prolific an advertiser is.
  2. 2. Total Advertiser Strength Score: The total number of times we have seen this particular advertiser.
  3. 3. Date First Seen: First date we saw this advertiser
  4. 4. Date Last Seen: The last date we saw this advertiser
  5. 5. Country Table: This table shows a breakdown of the different countries we have seen an advert in and the % of the total views for each.
  6. 6. Devices Pie Chart: This chart shows a breakdown of the different devices we have seen the advertiser on. Hovering over a segment reveals the device type, the total number of impressions for that device and the % of total views for the advertiser. Underneath the chart is a table showing the information.
  7. 7. Networks Pie Chart: This chart shows a breakdown of the different networks we have seen the advertiser on. Hovering over a segment reveals the network, the total number of impressions for that network and the % of total views for the advertiser. Underneath the chart is a table showing the information.

 

 Landing Pages Tab

The Advertiser Landing Pages Tab functions very similarly to the Advert Full Details Landing Page Tab

First Level:

 

Second Level:

 

 Networks Tab

The Advertiser Networks Tab functions very similarly to the Advert Full Details Networks Tab

 

Countries Tab

The Advertiser Countries Tab functions very similarly to the Advert Full Details Countries Tab

 

Publisher Tab

The Advertiser Publisher Tab functions very similarly to the Advert Full Details Publisher Tab

 

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