The process in a nutshell:
2. Uncover and analyse the winning campaign strategies and funnels (read on to learn how)
Uncovering Winning Campaign Strategies and Funnels
1. Open the details popout of one of the successful adverts you have previously identified
2. View the Advertisers tab and open the full page details for the best performing advertiser(s)
3. Visit the Landing Pages tab of the advert details and identify the landing page which has performed the best
4. On the Advertiser details you opened visit the Landing Pages tab and identify the landing page which has performed the best
5. Click the interesting landing pages on the landing page tables and review the full LP URL for any relevant tracking information.
Click the LP url again to open the live page in a new browser tab for review.
6. Follow the campaign funnel through to it's conclusion by clicking on links and recording / saving all the steps.
Including any advanced retention techniques such as exit popups: