Identifying Your Top Competitors

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Estimated reading time: 2 min

Finding your top competitors with Native Ad Buzz is a useful skill and requires two things.

1. Understanding the indicators of a strong competitor

2. Being able to identify them with Native Ad Buzz


Indicators of a strong competitor

1. High strength for top adverts in your niche

All successful competitors must have successful adverts, so this is the quickest way to identify them.

Learn more about this here


2. Relatively high strength score and at least 2-3 months consistent  activity compared to other advertisers in your niche

Successful advertisers should have relatively high strength scores compared to others in the same category.

However, high strength score alone, is not always the best indicator of a successful advertiser. It can be misleading when comparing a brand with an enormous budget to a smaller advertiser.

An advertiser which has shown consistent activity for at least 2-3 months is a better indication of profitable performance marketing campaigns.


5. Advertiser has consistently active Landing Pages

Consistently active landing pages are another indication of a successful funnel. It demonstrates that the advertiser has hit on successful campaigns rather then burning thru budget without success.


Identifying Your Top Competitors with Native Ad Buzz

The following is the text-book process for finding successful competitors:


1. Find best performing adverts in your niche.

Learn more about this here


2. Select the strongest advertisers on the advertiser tab to review

Click the advertisers tab and then click on the strongest performing advertisers to open their full details in a new tab


3. Check the advertisers strength and activity

Review the advertisers details tab checking for a recent consistent run of activity more than 2-3 months.


4. Review advertisers adverts for relevance and indications of success

Check the advertiser's adverts by clicking the adverts tab.

Ideally you will see several adverts all with indications of success


5. Review LP's to make sure there are indications of a good funnel

Click the landing page tab and ensure there are some landing pages with good strength scores compared to other advertisers in the same category.



Watch the demonstration to see the above process in a continuous flow, starting from step 2.