{"id":848,"date":"2015-07-30T14:38:57","date_gmt":"2015-07-30T14:38:57","guid":{"rendered":"http:\/\/www.nativeadbuzz.com\/blog\/?p=848"},"modified":"2020-09-11T08:23:49","modified_gmt":"2020-09-11T08:23:49","slug":"60-second-native-ad-checklist-2","status":"publish","type":"post","link":"https:\/\/www.nativeadbuzz.com\/blog\/60-second-native-ad-checklist-2\/","title":{"rendered":"60 Second Native Ad Checklist"},"content":{"rendered":"<p>The 60 Second native Ad Checklist was specifically designed to be your quick reference guide to avoiding\u00a0the big 5 mistakes that kill most native ad campaigns and following the top 3 tips to create world class native ad content.<\/p>\n<p><strong>What follows<\/strong><\/p>\n<ul>\n<li>The <span style=\"color: #ff0000;\">Big 5 Mistakes<\/span> That <span style=\"color: #ff0000;\">Kill<\/span> Most Native Ad campaigns<\/li>\n<li>The <span style=\"color: #0000ff;\">Top 3 Tips<\/span> For World Class Native Ad Content<\/li>\n<li><span style=\"color: #ff0000;\">60 Second<\/span> Native Ad Checklist<\/li>\n<\/ul>\n<p>But first:<\/p>\n<ul>\n<li><span style=\"color: #0000ff;\">Want To Know Whats Hot Right Now In\u00a0Native Advertising?<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\">\u00a0<a href=\"https:\/\/www.nativeadbuzz.com\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2854\" src=\"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/06\/15051538\/NABbanner.jpg\" alt=\"Native Ad Buzz will explode your roi and native ad campaigns\" width=\"1161\" height=\"502\" srcset=\"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/06\/15051538\/NABbanner.jpg 1161w, https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/06\/15051538\/NABbanner-300x130.jpg 300w, https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/06\/15051538\/NABbanner-1024x443.jpg 1024w, https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/06\/15051538\/NABbanner-200x86.jpg 200w\" sizes=\"auto, (max-width: 1161px) 100vw, 1161px\" \/><\/a><\/h2>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>The Big 5 Mistakes That\u00a0Kill\u00a0Most Native Advertising\u00a0Campaigns<\/strong><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3 class=\"box-title\"><strong><span style=\"color: #ff0000;\">Mistake #1:<\/span>\u00a0Vague valueless headline provides no reason to be interested<\/strong><\/h3>\n<p><strong>Solution:<\/strong>\u00a0Use a headline which describes the benefit to come <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-872\" src=\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/mistake-14.png\" alt=\"mistake 1\" width=\"800\" height=\"444\" srcset=\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/mistake-14.png 800w, https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/mistake-14-300x167.png 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/> An accurate headline will also help ad platforms place your ad on the most relevant publisher sites<\/p>\n<h3 class=\"box-title\"><\/h3>\n<p>&nbsp;<\/p>\n<h3 class=\"box-title\"><strong><span style=\"color: #ff0000;\">Mistake #2:<\/span>\u00a0Boring Ad image which doesn\u2019t catch attention<\/strong><\/h3>\n<p><strong>Solution: <\/strong>Use evocative images or ones that appeal to your demographic. <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-863\" src=\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/mistake2.png\" alt=\"mistake2\" width=\"698\" height=\"392\" srcset=\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/mistake2.png 698w, https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/mistake2-300x168.png 300w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/> The image draws attention, the title engages. Images of celebrities and peoples faces can work really well. Use Native Ad Buzz to find the best performing images in your niche.<\/p>\n<h3 class=\"box-title\"><\/h3>\n<p>&nbsp;<\/p>\n<h3 class=\"box-title\"><strong><span style=\"color: #ff0000;\">Mistake #3:<\/span>\u00a0Image inconsistency between Ad and content page causes viewer friction<\/strong><\/h3>\n<p><strong>Solution:<\/strong> Consistency creates a seamless user experience which is key in native advertising as users make the transition from a publisher&#8217;s content to yours. <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-868\" src=\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/mistake3.png\" alt=\"mistake3\" width=\"800\" height=\"444\" srcset=\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/mistake3.png 800w, https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/mistake3-300x167.png 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 class=\"box-title\"><\/h3>\n<p>&nbsp;<\/p>\n<h3 class=\"box-title\"><strong><span style=\"color: #ff0000;\">Mistake #4:<\/span>\u00a0Ad leads to a squeeze or sales page that provides no value\u00a0Use a content page that offers value<\/strong><\/h3>\n<p><strong>Solution:<\/strong>\u00a0Viewers are expecting to stay on the publishers content and see a published article which contains some form of value. An article or blog post often work best. <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-874\" src=\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/mistake-4.png\" alt=\"mistake 4\" width=\"800\" height=\"444\" srcset=\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/mistake-4.png 800w, https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/mistake-4-300x167.png 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>Keep people interested and engaged and your content will be shared and go viral! But REMEMBER A SOCIAL SHARING WIDGET.<\/p>\n<h3 class=\"box-title\"><\/h3>\n<p>&nbsp;<\/p>\n<h3 class=\"box-title\"><strong><span style=\"color: #ff0000;\">Mistake #5:<\/span>\u00a0Landing page purpose is confused with multiple or unclear calls to action<\/strong><\/h3>\n<p><strong>Solution:\u00a0<\/strong>Have only 1 purpose or desired action per pageHave only 1 purpose or desired action per page. <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-876\" src=\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/mistake-5.png\" alt=\"mistake 5\" width=\"549\" height=\"404\" srcset=\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/mistake-5.png 549w, https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/mistake-5-300x221.png 300w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/> Be clear on the purpose or action you desire before creating the call to action and content. You can be subtle if you choose.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\">Top 3 Tips\u00a0for\u00a0World Class Native Ad Content<\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3 class=\"box-title\"><strong><span style=\"color: #0000ff;\">Top tip #1:<\/span> Start at the end and finish at the beginning.\u00a0<\/strong><strong>Do It All Backwards\u00a0<\/strong>(This is worth at least $10,000)<\/h3>\n<p>Plan and complete your page in the following order:<\/p>\n<ol>\n<li>Choose business model (uncover the best native business models in minutes)<\/li>\n<li>Choose purpose of page (to sign up, to buy, to read more etc\u2026)<\/li>\n<li>Choose call to action (buy now, download now, get your\u2026)<\/li>\n<li>What incomplete benefit can you provide to readers?<\/li>\n<li>Choose a catchy, relevant and specific headline (see the headline generating tool for ideas)<\/li>\n<li>Pick an evocative image that\u2019s attractive to your target audience<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-891\" src=\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/toptip1.png\" alt=\"toptip1\" width=\"331\" height=\"207\" srcset=\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/toptip1.png 331w, https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/toptip1-300x188.png 300w\" sizes=\"auto, (max-width: 331px) 100vw, 331px\" \/><\/p>\n<h3 class=\"box-title\"><strong><span style=\"color: #0000ff;\">Top Tip #2:<\/span>\u00a0Provide Awesome Value\u00a0But Be Incomplete<\/strong><\/h3>\n<p>Be useful to your viewers whilst also enhancing the value of your offer. For example, a tasty recipe to promote a full cookbook, or cooking course: <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-893\" src=\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/toptip2.png\" alt=\"toptip2\" width=\"602\" height=\"376\" srcset=\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/toptip2.png 602w, https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/toptip2-300x187.png 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/p>\n<h3 class=\"box-title\"><strong><span style=\"color: #0000ff;\">Top Tip #3:<\/span>\u00a0Testing Is King!<\/strong><\/h3>\n<p><strong>Split Test everything!<\/strong> No matter how great your ads and content are, they can always be improved. Want a head start? <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-895\" src=\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/toprtip3.png\" alt=\"toprtip3\" width=\"556\" height=\"312\" srcset=\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/toprtip3.png 556w, https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/toprtip3-300x168.png 300w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\" \/> Native Ad Buzz can show you the best performing products, pages, viral content, business models and ads online right now. This means you can learn from the best and skip weeks of testing and literally thousands of dollars of experiments, to launch immediately profitable campaigns.<\/p>\n<h2 style=\"text-align: center;\"><\/h2>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><strong>60 Second Native Ad Checklist<\/strong><\/h2>\n<p>Tick off the following in order to create world class native ad campaigns <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-942\" src=\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/08\/Untitled-presentation.png\" alt=\"Untitled presentation\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/08\/Untitled-presentation.png 960w, https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/08\/Untitled-presentation-300x169.png 300w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>just one more thing&#8230;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\">Want To Know Whats Hot Right Now\u00a0in Native Advertising?\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/www.nativeadbuzz.com\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2854\" src=\"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/06\/15051538\/NABbanner.jpg\" alt=\"Native Ad Buzz will explode your roi and native ad campaigns\" width=\"1161\" height=\"502\" srcset=\"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/06\/15051538\/NABbanner.jpg 1161w, https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/06\/15051538\/NABbanner-300x130.jpg 300w, https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/06\/15051538\/NABbanner-1024x443.jpg 1024w, https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/06\/15051538\/NABbanner-200x86.jpg 200w\" sizes=\"auto, (max-width: 1161px) 100vw, 1161px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 60 Second native Ad Checklist was specifically designed to be your quick reference guide to avoiding\u00a0the big 5 mistakes that kill most native ad campaigns and following the top 3 tips to create world class native ad content. What follows The Big 5 Mistakes That Kill Most Native Ad campaigns The Top 3 Tips [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,99,5,113],"tags":[176],"class_list":["post-848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-creation","category-creating-ads","category-marketing-info","category-optimisation","tag-60-second-checklist"],"jetpack_featured_media_url":"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/07\/60sec1.png","_links":{"self":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/comments?post=848"}],"version-history":[{"count":89,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/848\/revisions"}],"predecessor-version":[{"id":3995,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/848\/revisions\/3995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media\/935"}],"wp:attachment":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media?parent=848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/categories?post=848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/tags?post=848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}