Boom!!!!<\/p>\n
We like to bring you industry developments and hot news especially if it can affect your business in the good way. This week we received some hot news about a new feature native advertising giants Revcontent have rolled out.<\/p>\n
<\/p>\n
Interest targeting was previously limited to Google and Facebook as they were the only companies (think evil big brother, 1984) that had anywhere near enough data on you to do it effectively. In fact the lack of interest targeting has notoriously\u00a0made it even harder to find and connect with specific audiences using native advertising content discovery platforms.<\/p>\n
Well Revcontent have stepped to the challenge and launched a native advertising\u00a0interest targeting feature which they tout as<\/p>\n
…a hypergranular tool that offers unparalleled levels of control, transparency, and customization. Revcontent Interest Targeting allows brands and advertisers to target based on granular interests; for example, Home \u2013 Family \u2013 Pregnancy \u2013 Baby Names.<\/p><\/blockquote>\n
Woaw!!! Pregnancy, Baby Names!! I’m not gonna ask too many questions about where they get their data and how they build their profiles just in case I end up sleeping with the fishes, though\u00a0I have to admit I am just a bit curious \ud83d\ude09<\/p>\n
However if it works effectively and does provide accurate\u00a0targeting this\u00a0could be a game changer for native marketers, enabling them to identify solid market segments and move to\u00a0scale.<\/p>\n
We have decided to\u00a0run a few experiments for 3 key reasons:<\/p>\n
\n
- We like shiny new things<\/li>\n
- Revcontent took the time to\u00a0prepare an infographic stolen\u00a0straight from a school textbookand lastly…<\/li>\n
- \u00a0because it may make us a ton of cash-money if they have got it right!<\/li>\n<\/ol>\n
As\u00a0usual we’ll be discussing how to take advantage of industry developments like these as well as tons of other topics in the Native Ad Buzz forum<\/a>.<\/p>\n
If you don’t have NativeAdBuzz membership<\/a> yet and you want to get in on the forum you can sign up here<\/a><\/p>\n
See you on the inside<\/p>\n
x<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Boom!!!! We like to bring you industry developments and hot news especially if it can affect your business in the good way. This week we received some hot news about a new feature native advertising giants Revcontent have rolled out.<\/p>\n","protected":false},"author":9,"featured_media":2663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,26],"tags":[54,7,53,51,52],"class_list":["post-2653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-news","tag-content-discovery","tag-native-ad-networks","tag-native-advertising","tag-revcontent","tag-targetting"],"jetpack_featured_media_url":"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/09\/13205726\/2016-09-13_2156.png","_links":{"self":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/comments?post=2653"}],"version-history":[{"count":12,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2653\/revisions"}],"predecessor-version":[{"id":3932,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2653\/revisions\/3932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media\/2663"}],"wp:attachment":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media?parent=2653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/categories?post=2653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/tags?post=2653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}