{"id":2393,"date":"2016-07-28T14:48:43","date_gmt":"2016-07-28T14:48:43","guid":{"rendered":"http:\/\/www.nativeadbuzz.com\/blog\/?p=2393"},"modified":"2020-09-11T02:24:07","modified_gmt":"2020-09-11T02:24:07","slug":"final-part-of-legal-compliance-blog-series-3","status":"publish","type":"post","link":"https:\/\/www.nativeadbuzz.com\/blog\/final-part-of-legal-compliance-blog-series-3\/","title":{"rendered":"Final Part of Legal Compliance Blog Series ( #4 Legal Compliance Series)"},"content":{"rendered":"

Hey buddy,<\/p>\n

Hope you had a great weekend \u2013 here in the UK, the sun\u2019s out, people are actually smiling for once, and it\u2019s a guuuuurdddd time to be alive!<\/p>\n

Now this is the final instalment of our \u2018Native Ads: Staying Compliant\u2019 series, and in today\u2019s post, we\u2019re doing something a little different \u2013 something less \u2018techy\u2019\u2026<\/p>\n

<\/p>\n

Because rather than putting thousands of words in front of you, we\u2019re going to show you a ton <\/em>of Native Ad examples which are<\/em> completely legal.<\/p>\n

All the ads you\u2019ll see are found inside the NativeAdBuzz dashboard, and if you\u2019re not yet a member, you can claim a $7 trial by clicking here!\u00a0<\/a><\/p>\n

We\u2019ve chosen to focus on some of the core Internet industries, and below, you\u2019ll see three ad examples for each niche\u2026 as well as brief notes on why <\/em>they\u2019re acceptable.<\/p>\n

So, let\u2019s get to it!<\/p>\n

 <\/p>\n

Fitness \/ Weight Loss<\/strong><\/p>\n

As it\u2019s one of the most regulated industries on the Internet today, anyone<\/em> promoting a fitness or weight-loss product has to be extremely careful<\/em> about any claims they make, be it direct or in-direct.<\/p>\n

Before and after photos are now banned from most publishing networks (including Facebook, Twitter, and Instagram), and strict deadlines must be adhered to in order to avoid problems with networks and\/or legal regulators.<\/p>\n

Three ads that are <\/em>fully compliant, include;<\/p>\n

\"Screenshot_1\"\"Screenshot_6\"\"Screenshot_2<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

So, we just said that weight-loss ads have to be super careful<\/em> about what they say\u2026<\/p>\n

Yet notice how all these ads promote the ideology that by clicking the ad you\u2019ll learn something of value, helping towards your weight-loss goal\u2026<\/p>\n

Without the ads actually making any specific claims?<\/p>\n

This \u2018blind\u2019 approach can work really well and, so long as you\u2019re not telling blatant lies, it\u2019s a very effective way to get your weight loss\/fitness message across.<\/p>\n

 <\/p>\n

Finance \/ Trading \/ Investment<\/strong><\/p>\n

Again, another incredibly <\/em>regulated industry, the financial niche must also be very careful about any income claims, or specific money-making promises made.<\/p>\n

Here\u2019s three ads that are<\/em> legit;<\/p>\n

\"Screenshot_5\" \"Screenshot_3\" \"Screenshot_14\"<\/p>\n

 <\/p>\n

As you can see, while the ads might appear<\/em> that they\u2019re going to provide specific trading tips, the general approach the creators take helps ensure that the ads are compliant. Also, without making specific \u2018you\u2019ll make XYZ with this system\u2019 claims, the ads manage to get across the point that you CAN make money in the finance market\u2026 if you know how!<\/p>\n

 <\/p>\n

Sex \/ Dating<\/strong><\/p>\n

The sex and dating niche isn\u2019t plagued with some of the same regulations that we saw in health and finance. However, they do have a unique problem they must address;<\/p>\n

Very rarely are ads allowed to contain mature\/explicit content. This means no nudeness, no mentions (or implied indications) of sexual behaviour, and they must be suitable for all ages.<\/u><\/p>\n

\u00a0\"Screenshot_8\" \"Screenshot_9 \"Screenshot_7<\/strong><\/p>\n

 <\/p>\n

Now, of course, there are porn-related websites where you can<\/em> advertise the raunchier, hard-core imagery and headlines, but as you can see from the images above, these ads actively promote dating websites or give dating advice\u2026<\/p>\n

Without a mention about sex, intimacy, or anything else that would be deemed inappropriate for children.<\/p>\n

Sure, the middle image especially shows, well, let\u2019s not kid around\u2026<\/p>\n

Anabsolute bloody worldy\u2026<\/p>\n

But it\u2019s subtle, un-sexualized, and is one way that the creators of native ads in this space manage to drive traffic without crossing the line and creating ads that break laws.<\/p>\n

 <\/p>\n

MMO (Make Money Online)<\/strong><\/p>\n

Differing from financial advertising, the Make Money Online niche is another<\/em> highly-regulated industry that requires advertisers to be very <\/u>careful with the claims made, and any promises or guarantees given.<\/p>\n

One of the biggest challenges the MMO niche has had to embrace is the \u2018Pyramid Scheme\u2019, and the multi-level marketing (MLM) name it\u2019s built for itself \u2013 regulators are very hot on the tails of marketers who advertise this way, and that\u2019s why you rarely see bold-claims made in these of ads.<\/p>\n

Here are a few that are<\/em> legitimate, and stick to advertising rules:<\/p>\n

\"Screenshot_13\" \"Screenshot_14\" \"Screenshot_15\"<\/p>\n

 <\/p>\n

Note that they don\u2019t make specific claims \u2013 \u2018making money\u2019 could mean 1p, or \u00a31 Million and, like many things in this field, it\u2019s ultimately down to you to decide what you deem is acceptable or not. If you take a risk and run something that\u2019s later found to be misleading or deceptive, you can face a LOT of fines, essentially wiping your company out if you\u2019re not careful.<\/p>\n

 <\/p>\n

Shopping<\/strong><\/p>\n

The online shopping market is generally a lot less regulated than the niches we\u2019ve looked at above, although advertisers must be careful when mentioning discounts or sales, and have proof that they are in fact offering a sale, as opposed to fake price anchoring.<\/p>\n

Here\u2019s three shopping ads we found inside NativeAdBuzz;<\/p>\n

\"Screenshot_16\" \"Screenshot_17\" \"Screenshot_18\"<\/p>\n

These specific examples rely on intrigue more than a physical *coupon*, but the end-result is the same.<\/p>\n

They take you to their online shop, albeit through clever, disguised channels.<\/p>\n

As you can see, the ads that are<\/em> legal and legitimate steer away from making specific claims, whether it be financial, weight-loss targets, or finding a partner.<\/p>\n

If YOU want to make sure your ads are compliant, then make sure you read through the previous posts in this legal series from NativeAdBuzz.<\/p>\n

You can find our first post, \u2018Native Ad Best Practices\u2019 by clicking here. <\/a><\/p>\n

And\u2026<\/p>\n

If you want to be extra<\/em> sure you\u2019re staying on the right side of the law (while getting a ton<\/em> of inspiration at the same time), you\u2019ll want to claim your $7 NativeAdBuzz trial.<\/p>\n

Click here to claim!\u00a0<\/a><\/p>\n

Inside, you\u2019ll discover thousands of native ad examples, all containing detailed analysis about their performance, their history, the platforms they run on, and even the landing pages they link to.<\/p>\n

It\u2019s like a little Native Advertising \u2018black book\u2019, and you can simply model what your competitors are doing\u2026 improve\u2026<\/p>\n

And profit!<\/p>\n

So click here to claim your $7 trial<\/a>, and make sure you don\u2019t fall foul to the advertising regulators!<\/p>\n

 <\/p>\n

Catch you later<\/p>\n","protected":false},"excerpt":{"rendered":"

Hey buddy, Hope you had a great weekend \u2013 here in the UK, the sun\u2019s out, people are actually smiling for once, and it\u2019s a guuuuurdddd time to be alive! Now this is the final instalment of our \u2018Native Ads: Staying Compliant\u2019 series, and in today\u2019s post, we\u2019re doing something a little different \u2013 something […]<\/p>\n","protected":false},"author":9,"featured_media":3948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[28,73,41,74,72,53],"class_list":["post-2393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-content","tag-copy-writing","tag-how-to-guide","tag-images","tag-legal-compliance","tag-native-advertising"],"jetpack_featured_media_url":"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/07\/11022355\/mark-rohan-K-rcBxXRWac-unsplash.jpg","_links":{"self":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/comments?post=2393"}],"version-history":[{"count":11,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2393\/revisions"}],"predecessor-version":[{"id":3946,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2393\/revisions\/3946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media\/3948"}],"wp:attachment":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media?parent=2393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/categories?post=2393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/tags?post=2393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}