{"id":2279,"date":"2016-07-05T18:49:27","date_gmt":"2016-07-05T18:49:27","guid":{"rendered":"http:\/\/www.nativeadbuzz.com\/blog\/?p=2279"},"modified":"2020-09-11T05:25:00","modified_gmt":"2020-09-11T05:25:00","slug":"publisher-network-guidelines","status":"publish","type":"post","link":"https:\/\/www.nativeadbuzz.com\/blog\/publisher-network-guidelines\/","title":{"rendered":"Publisher Network Guidelines ( #1 Legal Compliance Series)"},"content":{"rendered":"

Hey, Peter here from NativeAdBuzz!<\/p>\n

Hope you\u2019re having a great week \u2013 here in the office we\u2019re as busy as ever, and we continue to roll out some BIG changes to the NativeAdBuzz interface!<\/p>\n

Check them out here!<\/a><\/p>\n

In today\u2019s post, we\u2019re going to look at publisher guidelines, as part two of our 4-part series on \u2018Staying Compliant With Your Native Ads\u2019.<\/p>\n

Last week we talked about general best practices for your ads, but today\u2019s going to get a bit more specific.We\u2019re going to look at prohibited content, imagery guidelines, title and headline rules, as well as landing page guidelines.<\/p>\n

We\u2019re going to be focusing mainly on guidelines set by Taboola, but most other networks will generally follow very <\/em>similar rules.<\/p>\n

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Prohibited Content<\/strong><\/p>\n

\u00a0<\/strong>All ad publishing networks have strict rules on what can and can\u2019t be promoted, and while they each have their own varying terms, generally, they share most of the core rules you need to be aware of. \u00a0We\u2019re going to look at some of the most common forms of prohibited content \u2013 remember, this doesn\u2019t just apply to your ad, but also<\/em> your landing pages as well, so remember this when you\u2019re setting up your campaigns.<\/p>\n

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\"Untitled\"<\/p>\n

Copyright Breaches \u2013 EVERY network will include a clause in their terms that warns you about infringing or violating the right of third parties. While slight modifications to headlines or imagery is generally tolerated, using another companies trademark, logo, or other personal or proprietary rights can land you and your business in big legal trouble.<\/p>\n

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Misleading Content<\/strong>\u2013For your ads to be approved, you\u2019ll need to make sure they\u2019re not false, deceiving, or misleading. This means you can\u2019t make false claims, unrealistic promises, or complete lies.<\/p>\n

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Illegal Content<\/strong> \u2013 This one should go without saying, but your ads must not link to, promote, or condone illegal activity in any form.<\/p>\n

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Nudity\/Porn<\/strong> \u2013 While it\u2019s possible to find small, niche-specific ad networks that will<\/em> run pornographic ads, the big names including Taboola, Revcontent, and Outbrain don\u2019t allow it.\u00a0It\u2019s important to realize that not every publishing network has the same rules, and your ad may get approved on one site, only to be rejected on another.<\/p>\n

Always<\/em> read the specific terms and conditions before you start promoting, as you\u2019ll want to have a firm grasp on the rules from the start.<\/p>\n

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Image Guidelines<\/strong><\/p>\n

Again, while every publishing network will have their own specific rules for imagery, the industry standard rarely differs, and (especially) on the larger networks, you\u2019ll notice they all have very similar guidelines.<\/p>\n

First and foremost, the thumbnail images must not contain prohibited content \u2013 this is usually self-explanatory, but we\u2019ll look at some examples below.<\/p>\n

The following is a snippet from the Taboola \u2018Advertiser guidelines\u2019 part on their website. Follow this, and you should be fine with most networks.<\/p>\n

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