{"id":2188,"date":"2016-06-27T17:39:54","date_gmt":"2016-06-27T17:39:54","guid":{"rendered":"http:\/\/www.nativeadbuzz.com\/blog\/?p=2188"},"modified":"2020-09-11T05:50:56","modified_gmt":"2020-09-11T05:50:56","slug":"connect-to-your-online-audience-by-remembering-these-5-things","status":"publish","type":"post","link":"https:\/\/www.nativeadbuzz.com\/blog\/connect-to-your-online-audience-by-remembering-these-5-things\/","title":{"rendered":"Connect to Your Online Audience by Remembering These 5 Things"},"content":{"rendered":"

Hey,<\/p>\n

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Today\u2019s a really exciting day for two reasons:<\/p>\n

First, we\u2019ve made some BIG changes to the NativeAdBuzz dashboard and the way you interact with the site. Check them out if you\u2019re already a member!<\/p>\n

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If not\u2026 you can claim a special $7 trial by clicking here.<\/a><\/p>\n

The second reason (and the reason why you\u2019re here today!), is the start of our new blog series, titled \u2018Staying Compliant\u2019.<\/p>\n

Inside this five-part series, we\u2019re going to be looking at everything you need to know before you start creating your first native ad, to ensure that you stick to both legal guidelines and publisher rules.<\/p>\n

The first part – today\u2019s post – looks at five best practices for creating your native ads. This isn\u2019t legal jargon per-se (don\u2019t worry, it\u2019s coming!), but it will give you a good overview of how to create ads that your market positively responds to!<\/p>\n

So\u2026 Let\u2019s get to it.<\/p>\n

#1 \u2013 Choosing Imagery That Reflects Your Audience<\/strong><\/p>\n

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It\u2019s important that all of your adverts feature imagery that resonates with your audience. You want your adverts to appeal to your target consumer\u2019s desires and wants, and this can be achieved primarily through using naturalistic, and an engaging style of image.<\/p>\n

Try not to use images of posed models and your typical \u2018stock images\u2019 \u2013 these can work in certain<\/em> situations, but as a general rule of thumb, you want your audience to feel as though the advert is targeted to them, and them only.<\/p>\n

We actually did an entire post on choosing the right imagery as part of our series \u2018Creating the Perfect Native Ad\u2019, and you can check it out here<\/strong><\/a>.<\/p>\n

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#2 \u2013 Integrate Your Ads With Website Content<\/strong><\/p>\n

This may seem self-explanatory, but you would be amazed how many marketers fail to ensure that their native ads match the look and feel of the sites that they will be placed.<\/p>\n

Ideally, you\u2019ll be able to match even the smallest of your ad\u2019s details with the website, including the size of the headlines, the colours of the fonts, and even the text font itself.<\/p>\n

A study from imediaconnection.com revealed that templated native advertising formats result in significantly lower engagement statistics, and if you want users to be clicking your ads, you want them to blend in as much as possible, aka making them look NATURAL!<\/p>\n

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#3 \u2013 Using Suitable Language<\/strong><\/p>\n

It should go without saying that your native adverts must speak to your audience in a tone and style that suits them. Not only does this help them to become engaged in the ad and actually take action, but it will also encourage them to click through to your landing pages, as they will genuinely be interested in finding out more.<\/p>\n

A small bit of market research can help you to find what tone of language your audience will respond best to, and there\u2019s a really unique trick to find out how your market \u2018talk\u2019 that not many marketers are taking advantage of.<\/p>\n

Simply head to one of the popular forums in your niche or industry, browse through the threads, and see how your target demographic are talking.<\/p>\n

HINT: You can also use this type of research for learning what problems your market are having \u2013 and create ads accordingly!<\/em><\/p>\n

What words they use\u2026 What type of slang that they use \u2013 take all of these small things into account, and incorporate them into your ad \u2013 this should lead to higher engagement and a more successful campaign.<\/p>\n

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#4 \u2013 Give the Readers Value<\/strong><\/p>\n

Your best campaigns are always created when you manage to give your readers true value. Something that they will be compelled to actually follow through on and find out more about.<\/p>\n

For example, if you are running an ad to promote a new golf club, sure, you could focus on the shiny, fancy design, and the \u2018never seen before metals used\u2019\u2026<\/p>\n

Or, you can show the reader how much further they will be able to hit when using the club\u2026 How much their game will improve\u2026 And how they will be able to consistently play good rounds of golf and improve their handicap.<\/p>\n

If you are selling a product, offer a helpful and insightful message that speaks your customer\u2019s language and resonates with them.<\/p>\n

Remember to try and focus on selling the sizzle and not the steak \u2013 focus on how what you\u2019re offering can benefit them, and write your advert accordingly.<\/p>\n

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#5 \u2013 Constant Optimization<\/strong><\/p>\n

If you\u2019ve been following any of our NativeAdBuzz posts for a while,\u00a0you will see that we talk about optimization a hell of a lot. This isn\u2019t just because we ran out of other things to say\u2026<\/p>\n

(Or though we DO like to repeat ourselves to make sure we\u2019re heard.)<\/p>\n

I jest, I jest.<\/p>\n

Anyway\u2026<\/p>\n

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Optimization is critical to the success of your native ad campaigns, and it is one of the best tools in your arsenal to increase the effectiveness of your ads and see better results.<\/p>\n

Optimization can take its form in many different meanings, but probably the two most common instances include testing different variations of the headline and image used.<\/p>\n

For the headline, try to vary the length, the tone, and the\u2019 feel\u2019 of the headline. For example, try using a positive headline and a negative headline \u2013 see what your market responds best to, and adapted accordingly.<\/p>\n

Regarding the imagery, see how you can make your advert more visually appealing. Do some research, ask friends to look over your ad and provide unbiased advice, and just keep testing until you start to see better results.<\/p>\n

Just like the \u2018Choosing the Right Imagery\u2019 post we mentioned earlier, we actually created a post all about optimization in our \u2018Creating the Perfect Native Ad\u2019 series.It\u2019s well worth reading if you\u2019re looking to improve your campaigns and continually tweak them to see better results. You can view it here<\/strong><\/a>.<\/p>\n

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So there you go\u2026<\/p>\n

There are five of the best practices for creating a native advert.<\/p>\n

Remember, at the end of the day, it\u2019s important that you write for your audience and not yourself.<\/p>\n

Give the reader as many benefits as possible as to why<\/em> they should click your ad, and offer incentives where possible to get them to click through!<\/p>\n

Our next blog post will focus on the recent updates to the FTC laws, and how you can ensure your ads are staying compliant.<\/p>\n

Keep an eye on next Monday \u2013 it\u2019s really important for making sure your campaigns stay on the right side of the law, and it\u2019s something you can\u2019t overlook as you grow your campaigns.<\/p>\n

Until then\u2026<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hey,   Today\u2019s a really exciting day for two reasons: First, we\u2019ve made some BIG changes to the NativeAdBuzz dashboard and the way you interact with the site. Check them out if you\u2019re already a member! If not\u2026 you can claim a special $7 trial by clicking here. The second reason (and the reason why […]<\/p>\n","protected":false},"author":2,"featured_media":3983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4,26],"tags":[28,74,53,87,88],"class_list":["post-2188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","category-nativeadbuzz-features","category-news","tag-content","tag-images","tag-native-advertising","tag-nativeadbuzz-features","tag-target-market"],"jetpack_featured_media_url":"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/06\/11054519\/kira-auf-der-heide-IPx7J1n_xUc-unsplash.jpg","_links":{"self":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/comments?post=2188"}],"version-history":[{"count":15,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2188\/revisions"}],"predecessor-version":[{"id":3986,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2188\/revisions\/3986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media\/3983"}],"wp:attachment":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media?parent=2188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/categories?post=2188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/tags?post=2188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}