{"id":2141,"date":"2016-06-23T13:59:27","date_gmt":"2016-06-23T13:59:27","guid":{"rendered":"http:\/\/www.nativeadbuzz.com\/blog\/?p=2141"},"modified":"2017-11-15T05:43:27","modified_gmt":"2017-11-15T05:43:27","slug":"the-7ps-of-native-arbitrage-proper-planning-and-preparation-prevents-p-poor-performance","status":"publish","type":"post","link":"https:\/\/www.nativeadbuzz.com\/blog\/the-7ps-of-native-arbitrage-proper-planning-and-preparation-prevents-p-poor-performance\/","title":{"rendered":"#4 Arbitrage Diary: The 7Ps of Native Arbitrage: Proper Planning and Preparation Prevents P***-Poor Performance"},"content":{"rendered":"

Hey there!<\/p>\n

We are inching ever closer to the point where we start actually running traffic on our site (and therefore making $) \u2013 exciting or what!<\/p>\n

But, first, there\u2019s a few final admin\/setup hurdles we need to jump through.<\/p>\n

In this post I\u2019m going to describe which ad networks you\u2019ll want to get set up on and how to do that. Oh, and I\u2019ll talk you through linking all the various Google tools you will need to use so that you can accurately track the stats that your site will produce.<\/p>\n

Getting on the ad networks<\/strong><\/p>\n

Last week I told you some of the names of the ad networks we will eventually use (Google AdSense, Content.Ad, Outbrain, RevContent, Taboola, Native Ad Networks, Ad Blade, MGID, Instacator, My Likes, Adngin…). For the moment we are only testing and running traffic through 3 of these: AdSense, Content.Ad and Outbrain.<\/p>\n

The same principles apply to more or less all of them.<\/p>\n

Essentially, you just need to sign up with them. You\u2019ll need your credit card details etc. because you going to be loading these accounts with money and\/or receiving payments from them.<\/p>\n

 <\/p>\n

1) Outbrain<\/strong> (https:\/\/my.outbrain.com\/amplify\/funnel\/register<\/a>)<\/p>\n

You\u2019ll want to sign up as an advertiser to Outbrain.<\/p>\n

\"Pic_01_2016_05_21_Blog_3_OB_register\"<\/p>\n

2) Content.Ad<\/strong> (https:\/\/app.content.ad\/Register<\/a>)<\/p>\n

You\u2019ll want to sign up as an publisher on Content.Ad<\/p>\n

Here you can see how you have to choose on Content.Ad whether to be a publisher or an advertiser. We signed up as both, although so far we\u2019ve only used their services as a publisher.<\/p>\n

\"Pic_02_2016_05_21_Blog_3_Content.Ad\"<\/p>\n

 <\/p>\n

3) Google AdSense\u00a0<\/strong>(As a publisher)<\/p>\n

Jake told you how to get an AdSense account set up in blog 2.<\/p>\n

Account verification: a word of warning<\/p>\n

It turns out that maintaining ready and steady cash flow is one of the trickiest parts of running an arbitrage site. In the initial stages you\u2019re going to spending more than your earn – fact! So, any profits that you do earn you\u2019ll want to get back into your bank account (so that you can use them to spend on buying more advertising. Therefore, when you sign up for your AdSense and Content.Ad accounts, make sure you complete all the authentication and verification steps as quickly as possible. If you don\u2019t this happens:<\/p>\n

\"Pic_03_2016_05_22_Blog_3_AdSense_Address_issue\"<\/p>\n

 <\/p>\n

AdSense send a proof of address snail mail to your registered address \u2013 which is fine if you work from home \u2013 but we had trouble collecting ours because we were away traveling. This meant we couldn\u2019t authenticate our account immediately and therefore AdSense wouldn\u2019t release the money we\u2019d made from them until we did. We\u2019d budgeted properly so we were able to sort it out before it became a massive problem but just be warned \u2013 once you\u2019ve started testing your campaigns you\u2019ll want to focus on that and not be messing around with admin stuff.<\/p>\n

 <\/p>\n

What Next?<\/strong><\/p>\n

Outbrain, AdSense and Content.AD are the ones we started with and that\u2019s all you really need to get started. However, there are some other things you should set up at this stage too so that you can access all the data you will need to optimize your ad campaigns.<\/p>\n

 <\/p>\n

Google Analytics<\/strong><\/p>\n

You will also need an Analytics account. Sign up for that using your gmail address by visiting <\/a>google.com\/analytics<\/a>. Click the Sign in to Analytics button (top right), and follow the on-screen instructions.<\/p>\n

Once you\u2019ve got an analytics account you need to set up a property<\/a> in the account you have created. To be honest, the Google instructions for this are clear and thorough so we\u2019ll let you follow them.<\/p>\n

 <\/p>\n

Enabling Tracking with Google Tag Manager<\/strong><\/p>\n

You also need to connect Google Analytics to your website, so that Google Analytics can track all the activity on your site. The Google tool for this is called Tag Manager.<\/p>\n

To register go to \u2013 https:\/\/www.google.co.uk\/analytics\/tag-manager\/<\/a>.<\/p>\n

\"Pic_04_2015_06_21_Blog_3_Tag_Manager\"<\/p>\n

 <\/p>\n

Then follow the instructions given here: https:\/\/support.google.com\/tagmanager\/answer\/6103696?hl=en&ref_topic=3441530<\/span><\/a>.<\/p>\n

In fact, watch the video – that\u2019s the clearest explanation.<\/p>\n

You have to do 4 things. There\u2019s some funny terminology involved but you don\u2019t really need to understand it; just follow these steps.<\/p>\n

1)<\/strong> Create a \u201ccontainer\u201d for your website (translation: create a thing that Google needs to track your site) by entering the necessary details about your site.<\/p>\n

2)<\/strong> Generate the container \u201csnippet\u201d (translation: bit of code that Google uses to do this) for your site. This will look like this:<\/p>\n

\"Pic_05_2016_05_21_Blog_3_Install_GTM\"<\/p>\n

3)<\/strong> Copy that snippet (the text in that box) to EVERY page of your website.<\/p>\n

 <\/p>\n

The easiest way to do this is to use the Insert Headers and Footers<\/a> plugin on WordPress. Once you have installed the Insert Headers and Footers plugin, go to Settings <\/em>> Insert Headers and Footers<\/em> and copy the Tag Manager snippet text into the Scripts in Headers<\/em> box like so:<\/p>\n

\"Pic_06_2016_05_21_Blog_3_WP_GTM\"<\/p>\n

This will now mean that your Tag Manager tag is present in every page on your site that a user can click on.<\/p>\n

 <\/p>\n

4)<\/strong> The final thing you need to do is to go back into Google Tag Manager and create the Google Analytics \u201ctag\u201d (even I\u2019m confused at this point! But trust me, just go through these step by step while you\u2019re doing them and they will make sense!). Do this by going to Container<\/em> > Overview<\/em> > Add new tag<\/em>. You should see this screen:<\/p>\n

\"Pic_07_2016_05_21_Blog_3_GTM_GA_Tag\"<\/p>\n

Just follow those instructions and you\u2019ll be set.<\/p>\n

 <\/p>\n

Link Adsense and Analytics<\/strong><\/p>\n

To make it easier to see the stats about your site (visits, performance, etc.) and the AdSense ads that are running on it (the revenue they bring in, number of click throughs etc.) all in Analytics, you need to link your AdSense and Analytics accounts.<\/p>\n

To do this just follow these instructions: https:\/\/support.google.com\/adsense\/answer\/6084409?hl=en-GB<\/a><\/p>\n

It can take about a day for them to become linked. Once it\u2019s done you will be able to see any AdSense data in Analytics (you won\u2019t have any at this stage because you\u2019re not running any ads).<\/p>\n

 <\/p>\n

What\u2019s a Widget?<\/strong><\/p>\n

To actually get ads from AdSense and Content.Ad to display on your site your going to have to go into WordPress and tell it to display them via \u201cwidgets\u201d using the tracking codes that lead back to your accounts. Widgets are just the little boxes that house the ads and their text. This process is kinda technical and deserves a post of its own (next week!).<\/p>\n

 <\/p>\n

What\u2019s The Time Mr. Wolf?<\/strong><\/p>\n

When you start running and optimizing campaigns you will look at the effects that the changes you make to your adverts have on your revenue. To do this you will be comparing the data you get on Outbrain with the data you get on AdSense. (We\u2019ll go into the nuts and bolts of that in later posts).<\/p>\n

 <\/p>\n

To do this accurately you need to make sure you\u2019re comparing apples with apples and pears with pears. Let\u2019s say you run your campaign over two days. After the first 24 hours you make a change to your Outbrain campaign \u2013 maybe you modify your original headline\/image that you used to advertise the story you are promoting. At the end of the 48 hours, you want to see whether modifying the original headline\/image made you more or less money in AdSense. If the two platforms are reporting data in different timezones then the true picture of what effect the modification had will not be clear: this will affect your ability to figure out what is most profitable and therefore your ability to make money. Therefore it\u2019s important to synchronize (as much as possible)\u00a0 the time zones used on each platform.<\/p>\n

 <\/p>\n

AdSense and Google Analytics are easy to customize, whereas OutBrain is fixed to EST and Content.Ad is fixed to PST. Annoying, but you can live with it. We opted for changing AdSense and Analytics to EST so that they match up with Outbrain. (Content.Ad don\u2019t give you much data to crunch so you won\u2019t do that much optimization of their ads. Therefore it\u2019s more critical that the AdSense and Outbrain data \u2018line up\u2019.)<\/p>\n

~<\/p>\n

 <\/p>\n

Alrighty. That felt like a long one but you should now be well on your way to setting up (and verifying!) your accounts with the ad networks.<\/p>\n

Next week we\u2019ll tell you how to get the AdSense and Content.Ad ad widgets up and running on your site so that you can actually start making money!<\/p>\n

Dan<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hey there! We are inching ever closer to the point where we start actually running traffic on our site (and therefore making $) \u2013 exciting or what! But, first, there\u2019s a few final admin\/setup hurdles we need to jump through. In this post I\u2019m going to describe which ad networks you\u2019ll want to get set […]<\/p>\n","protected":false},"author":7,"featured_media":2858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,25,5],"tags":[84,59,85,92,91,79,90,89],"class_list":["post-2141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arbitrage","category-arbitrage-diary","category-marketing-info","tag-adsense","tag-arbitrage-diary","tag-content-ad","tag-google-analytics","tag-native-ad-arbitrage-campaign-setup","tag-outbrain","tag-preparation","tag-preparing-native-ad-campaigns"],"jetpack_featured_media_url":"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/06\/15054244\/PPPPPPPhMRQE2.jpg","_links":{"self":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/comments?post=2141"}],"version-history":[{"count":20,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2141\/revisions"}],"predecessor-version":[{"id":2190,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2141\/revisions\/2190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media\/2858"}],"wp:attachment":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media?parent=2141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/categories?post=2141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/tags?post=2141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}