Right<\/em>\u00a0Headline<\/strong><\/p>\n![\"\"](\"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/07\/11051847\/pexels-cottonbro-3944377-200x300.jpg\")
Just like your native ads themselves, there\u2019s nothing more important to the overall success of your landing page than the headline it
\nself.<\/p>\n
Your headline needs to promote a sense of INSTANT APPEAL to your reader. Without it, they\u2019re either going to click off the page, or just lose interest and go back to their boring lives.<\/p>\n
There\u2019s a few ways you can create a headline, and I\u2019ll outline a couple below.<\/p>\n
The first would be a benefit-driven headline. Something like\u2026<\/p>\n
Discover How To Shed Away All That Unwanted Fat WITHOUT Cutting Out Your Favourite Foods.<\/strong><\/p>\nSee how there\u2019s BIG appeal to the reader? They can lose weight AND carry on eating their favourite foods? That\u2019s a good example of a positive angle\u2026<\/p>\n
So now, let\u2019s look at a negative one.<\/p>\n
95% Of Men Are Shortening Their Life By Eating This One Harmful Food!<\/strong><\/p>\nThis is a kind of headline where it\u2019s meant to \u2018shock\u2019 the reader into wanting to know more\u2026<\/p>\n
And it ensures that they feel almost obliged to read on \u2013 I mean, if you\u2019re a guy\u2026 of course you\u2019re going to want to know what food is cutting years off your precious life!<\/p>\n
That\u2019s just a few examples, but you get the gist \u2013 play around, and if you\u2019re going for a benefits-driven headline, make sure you offer the reader something they actually want \u2013 value.<\/p>\n
\u00a0<\/strong><\/p>\nStep 2 \u2013 Features and Benefits<\/strong><\/p>\nSome marketers say test short-form landing pages (headline and sub-headline), while others say use long-form (headline, sub-headline, bullet points, and brief summary). Ideally you test both, but this section will apply to the later \u2013 the long-form style.<\/p>\n
See, you can have the perfect headline, and a killer subheading, but if your bullets and benefits aren\u2019t hitting reader\u2019s pain points, you\u2019re\u00a0never <\/em>going to get click-through’s.<\/p>\nMake sure your bullet points demonstrate exactly what the reader is going to achieve by clicking through. Don\u2019t fill them with fluff \u2013 include actual \u2018proof\u2019 \u2013 actionable stuff that KNOW they\u2019re going to get.<\/p>\n
For example, if you were hosting a webinar, you could say something like\u2026<\/p>\n
\u2018In this FREE webinar, you\u2019ll discover\u2026<\/em><\/p>\nWhy your current approach to SEO is chasing away clients\u2026 and the simple marketing strategy to get a near-endless stream of customers approaching YOU\u2026\u2019<\/em><\/p>\nOr, if it\u2019s a free eBook you\u2019re giving away\u2026<\/p>\n
\u2018In this FREE eBook, you\u2019ll discover\u2026<\/em><\/p>\nThe horrifying reality about \u2018healthy foods\u2019 every guy needs to understand\u2026 and the quick lifestyle \u2018hack\u2019 to give your body the nutrients it needs. PLUS, get more energy, feel happier, and become healthier than ever before!\u2019<\/em><\/p>\nThat\u2019s just a couple of examples, but see how they contain direct\u00a0benefits?<\/p>\n
Ok, so let\u2019s move onto the final part of this post\u2026<\/p>\n
<\/p>\n
Step 3 \u2013 Design<\/strong><\/p>\nThe way your landing page looks is questioned by some marketers \u2013 some believe it plays a minor role\u2026<\/p>\n
Others believe it plays a MASSIVE role.<\/p>\n
Personally, I think it\u2019s important \u2013 but it\u2019s just one component amongst others.<\/p>\n
For example, great design with poor copy won\u2019t make your page sparkle (and actually get results) \u2026<\/p>\n
Just the same that great copy and poor design won\u2019t either.<\/p>\n
Try to make your page as
\nniche-relevant as possible\u2026 while making it relevant to your offer.<\/p>\n
Below are a couple of\u00a0examples of landing pages which are really well designed \u2013 so take inspiration!<\/p>\n
<\/p>\n
![\"best-debt-advice-service-lead-generation-converting-landing-page-design-042-th\"](\"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/06\/20132207\/best-debt-advice-service-lead-generation-converting-landing-page-design-042-th1-300x300.jpg\")
<\/p>\n
<\/p>\n
![\"landing-page-science-landing-page\"](\"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/06\/20132254\/landing-page-science-landing-page1-300x153.png\")
<\/p>\n
<\/p>\n
![\"45\"](\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2016\/06\/45.jpg\")
<\/p>\n
<\/p>\n
Ok, so there you have it. Three ways to help you build the perfect landing page.<\/p>\n
Got comments? Questions? post a question\u00a0\u2013 I\u2019d love to hear how you get on.<\/p>\n
Remember, when you get the right native ad and landing page combination you can create really powerful campaigns, so it\u2019s worth taking the time to do it right the first time round.<\/p>\n
And remember\u2026 if you want to get a powerful edge over your competitors, you\u2019ll want to sign up to NativeAdBuzz, where you can legally \u2018spy\u2019 on exactly what they\u2019re doing\u2026 and how their campaigns perform.<\/p>\n
Click the link below for a $7 trial!<\/p>\n
![\"\"](\"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/08\/14132022\/NABbanner.jpg\")
<\/p>\n
https:\/\/www.nativeadbuzz.com\/<\/a><\/p>\nUntil next week \ud83d\ude42<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Reviewed and updated – Sep 2020 Hey:) Hope you\u2019ve had a great day If you\u2019re not already a member, take advantage of a $7 trial by clicking here. Today, we\u2019re going to look at how to\u00a0build the perfect landing page \u2013 so sit tight \u2013 this is important information you need to digest if you […]<\/p>\n","protected":false},"author":2,"featured_media":4003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[28,73,94,31,93],"class_list":["post-2127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-content","tag-copy-writing","tag-design","tag-headlines","tag-landing-page"],"jetpack_featured_media_url":"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/06\/11075710\/nick-morrison-FHnnjk1Yj7Y-unsplash.jpg","_links":{"self":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/comments?post=2127"}],"version-history":[{"count":9,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2127\/revisions"}],"predecessor-version":[{"id":4004,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2127\/revisions\/4004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media\/4003"}],"wp:attachment":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media?parent=2127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/categories?post=2127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/tags?post=2127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}