{"id":2072,"date":"2016-06-14T22:15:13","date_gmt":"2016-06-14T22:15:13","guid":{"rendered":"http:\/\/www.nativeadbuzz.com\/blog\/?p=2072"},"modified":"2020-09-11T09:10:22","modified_gmt":"2020-09-11T09:10:22","slug":"native-ads-the-terminology-maze-find-your-way-around-it-so-you-can-work-smarter","status":"publish","type":"post","link":"https:\/\/www.nativeadbuzz.com\/blog\/native-ads-the-terminology-maze-find-your-way-around-it-so-you-can-work-smarter\/","title":{"rendered":"#3 Arbitrage Diary: Native Ads & the Terminology Maze! Find Your Way Around It, So You Can Work Smarter"},"content":{"rendered":"

Hi, it\u2019s Dan again,<\/span><\/p>\n

Once we had our WordPress site up and running, and had actually started publishing normal (non-slideshow) content on it, we needed to get hooked up with the ad networks: no ad networks = no ads = no money!<\/span><\/p>\n

As an arbitrage site, you will function (in the eyes of these ad networks) as both a publisher and an advertiser. In this blog post I\u2019m going to talk you through the difference between these two things. Why? Because to have a good grasp of this will help you in the long-run to figure out what you need to do to make money off your site.<\/span><\/p>\n

 <\/p>\n

Advertiser or publisher?<\/b><\/h3>\n

When you sign up for ad networks you need to say whether you\u2019re going to be an <\/span>advertiser<\/span><\/i> or a <\/span>publisher<\/span><\/i>. <\/span><\/p>\n

In a nutshell: monetising your arbitrage site requires you to pay money to have your content advertised on other people\u2019s sites (advertiser) and for you to make money by advertising other people\u2019s stuff on your site (publisher).<\/span><\/p>\n

But this can be confusing to start with so I\u2019ll try to break it down with an analogy.<\/span><\/p>\n

Think of it like this. <\/span><\/p>\n

You own a billboard by the side of a road in your town.<\/p>\n

\"\"<\/p>\n

This is your arbitrage site!<\/span><\/p>\n

People (other businesses) pay you to advertise their products on your billboard in the hope that the traffic passing by the billboard throughout the day sees the adverts. You make money from this. How? Every time someone buys one of these products because of <\/span>your<\/span> advert \u2013\u2013 or even just expresses an interest in buying them or learning more about them \u2013\u2013 you get paid.<\/span><\/p>\n

You get paid when someone calls this number.<\/span><\/p>\n

It would be nice if you had the only billboard in your town \u2013 then you could charge what you like. However, life isn\u2019t like that, is it? Instead, there\u2019s lots of billboards on lots of roads in your town, and people that own the other billboards are all trying to do what you\u2019re trying to do: get a slice of the pie ($).<\/span><\/p>\n

 <\/p>\n

So how do you get traffic coming your way?<\/span><\/p>\n

To stand out, you need to get as much traffic to see your billboard as possible. How do you that? You use one of these!<\/p>\n

https:\/\/www.youtube.com\/watch?v=m0QmCLGJ1ys<\/span><\/p>\n

The flow of traffic in your town is controlled by a bunch of traffic directors. If you pay them, they will make sure to direct more traffic down your road, so more drivers see your billboard and you have a greater chance of them responding to the ads on your billboard and thus, finally, of you getting paid.<\/span><\/p>\n

The simple sum in this analogy is that<\/span> if the money you pay to the traffic directors is less than the money you receive for advertising stuff on your billboard…. You make a profit.<\/span><\/i> The other way around and you\u2019re making a loss.<\/span><\/p>\n

That\u2019s the analogy. Hopefully you should be able to see how it relates to your arbitrage site:<\/span><\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n
Analogy<\/b><\/span><\/th>\nIn Real Life<\/b><\/span><\/th>\n<\/tr>\n
Your town and the road network<\/span><\/td>\nThe internet!<\/span><\/td>\n<\/tr>\n
Your billboard <\/span><\/td>\nYour site<\/span><\/td>\n<\/tr>\n
The ads on your billboard<\/span><\/td>\nThe ads you display on your site<\/span><\/td>\n<\/tr>\n
The businesses who pay you to display their ads<\/span><\/td>\nAd Networks who display ads on behalf of businesses (the Ad Networks act as a middle man).<\/span><\/td>\n<\/tr>\n
Traffic<\/span><\/td>\nTraffic!<\/span><\/td>\n<\/tr>\n
The traffic controllers you pay<\/span><\/td>\nAd Networks who you pay to advertise your site\/stories\/content on other people\u2019s websites.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/span>
\nSo who are these mysterious ad networks and how does this relate to this whole advertiser or publisher business?\u00a0<\/span>Some of the names of these ad networks that you will see flying around include Google AdSense, Content.Ad, Outbrain, RevContent, Taboola, Ad Blade, MGID, Instacator, My Likes. Some of them are a bit of a mouthful, right?!
\nTo help you understand the difference between being a publisher and an advertiser, I\u2019m going to describe which ones we\u2019ve been using to start with.<\/span><\/p>\n

    \n
  1. The businesses who pay us to display their ads = Google AdSense and Content.Ad<\/span><\/li>\n
  2. The traffic controllers we pay to direct traffic to our site = Outbrain<\/span><\/li>\n<\/ol>\n

    In 1) we acted as a PUBLISHER (because we were publishing other people\u2019s adverts)\u00a0<\/span><\/p>\n

    In 2) we acted as an ADVERTISER (because we were paying them to advertise our site)<\/span><\/p>\n\n\n\n\n\n
    Company name<\/strong><\/th>\nWhat they do<\/strong><\/th>\nWhat we act as<\/strong><\/th>\n<\/tr>\n
    Google AdSense, Content.Ad<\/span><\/td>\nPay us $ when we show their ads<\/span><\/td>\nPUBLISHER<\/span><\/td>\n<\/tr>\n
    Outbrain<\/span><\/td>\nTake our $ and advertise our stories<\/span><\/td>\nADVERTISER<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Simple, huh? <\/span><\/p>\n

    If you\u2019re still struggling to get your head around these terms, then don\u2019t worry too much! When you start running test campaigns (and see which ones <\/span>you give money to <\/span>and which you <\/span>get money from<\/span>!) the difference between them will become much clearer.\u00a0<\/span>(It\u2019s possible for your be both a publisher and advertiser on the same ad network, such as on Content.Ad, but we haven\u2019t got to that point yet, so you shouldn\u2019t worry about it either.)<\/span><\/p>\n

    Final tip for this week<\/b><\/h3>\n

    A note on good practises.<\/span>You\u2019re going to end up with a heap of logins and passwords. Keep records of them in one central place (<\/span>which is backed up to the cloud!<\/b>). <\/span><\/p>\n

    It will make your life much easier in the long-run. <\/span><\/p>\n

    We\u2019ve created a spreadsheet with records of every login\/account we create, the password, the website address it relates to and any additional important comments and we also use lastpass <\/a>password manager.\u00a0<\/span><\/p>\n

    \"Pic_05_2016_05_22_Blog_3_Password_SS\"<\/p>\n

    This is especially important when you\u2019re working in a team and different people can be signing up for different things and\/or working on different parts of the business.
    \n<\/span>
    \nWell, that\u2019s it from me this week. I hope you now understand the key difference between being a publisher and an advertiser? Next time, I\u2019ll run you through setting up your accounts with the ad networks so you can finally start running traffic.<\/span>
    \n<\/span>
    \n<\/span>Dan<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Hi, it\u2019s Dan again, Once we had our WordPress site up and running, and had actually started publishing normal (non-slideshow) content on it, we needed to get hooked up with the ad networks: no ad networks = no ads = no money! As an arbitrage site, you will function (in the eyes of these ad […]<\/p>\n","protected":false},"author":7,"featured_media":3941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,25,5],"tags":[97,95,48,50,98,96],"class_list":["post-2072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arbitrage","category-arbitrage-diary","category-marketing-info","tag-advertiser","tag-advertising-terminology","tag-arbitrage","tag-native-ad-arbitrage","tag-publisher","tag-traffic"],"jetpack_featured_media_url":"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/08\/11021212\/pawel-czerwinski-_9dSF0Hwitw-unsplash.jpg","_links":{"self":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/comments?post=2072"}],"version-history":[{"count":14,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2072\/revisions"}],"predecessor-version":[{"id":4039,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2072\/revisions\/4039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media\/3941"}],"wp:attachment":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media?parent=2072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/categories?post=2072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/tags?post=2072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}