{"id":2015,"date":"2016-06-09T18:49:59","date_gmt":"2016-06-09T18:49:59","guid":{"rendered":"http:\/\/www.nativeadbuzz.com\/blog\/?p=2015"},"modified":"2020-09-11T09:23:03","modified_gmt":"2020-09-11T09:23:03","slug":"3-optimization-techniques-that-makes-your-campaigns-sparkle","status":"publish","type":"post","link":"https:\/\/www.nativeadbuzz.com\/blog\/3-optimization-techniques-that-makes-your-campaigns-sparkle\/","title":{"rendered":"3 Optimization Techniques That Makes Your Campaigns \u2018Sparkle\u2019! (4\/4)"},"content":{"rendered":"

Hi everyone, Peter here.<\/span><\/p>\n

This is the final part of the \u2018Creating the Perfect Native Ad\u2019 series, and it\u2019s a fairly short post just to introduce what is a massive topic and the most important\u00a0part of the \u2018process\u2019, and can determine the success levels of your campaigns.<\/span><\/p>\n

In the series, we\u2019ve looked at creating a suitable \u2018big idea\u2019\u2026 writing a killer headline\u2026. And choosing good imagery for your ad\u2026<\/span>And by now, you should have all you need to start creating winning ads that get people clicking!<\/span><\/p>\n

In this final part, I just want to briefly mention some ideas about maximizing the success of your campaigns.<\/span><\/p>\n

You see, for every winning big idea you create\u2026<\/span><\/p>\n

For every killer headline you write\u2026<\/span><\/p>\n

And for every impactful image you manage to find\u2026<\/span><\/p>\n

There are certain variables you will NEVER be able to control.<\/span><\/p>\n

You can\u2019t always tell what your audience is thinking\u2026 what they want\u2026 or even what they need\u2026\u00a0<\/span>And that\u2019s because things change. People adapt. Industries develop.<\/span><\/p>\n

One day, your advert may be absolutely \u2018crushing it\u2019 in the native ad world\u2026<\/span><\/p>\n

The next, it could be getting no clicks at all.<\/span><\/p>\n

First of all, don\u2019t worry. It\u2019s natural. And it happens to the best marketers around.<\/span><\/p>\n

But wanna know the secret to being a top marketer? Actually, it\u2019s the whole point of this blog post\u2026<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Test. Test. Test a bit more. Tweak. Test. Test. And Test again.<\/b><\/span><\/p>\n

Out of breath?<\/span><\/p>\n

hehe\u00a0\u2013 me too.<\/span><\/p>\n

In short\u2026 it\u2019s all about optimization.<\/strong><\/p>\n

You can have the most superb headline in the world\u2026 the best angle\u2026 but your image could KILL your ads chances at performing well.<\/span><\/p>\n

Or maybe you have a powerful image that directly-targets users pain points, and achieves an incredible sense of \u2018need\u2019\u2026 but your headline sucks, so they look elsewhere.<\/span><\/p>\n

While we\u2019ve covered many aspects of creating the perfect native ad\u2026<\/span><\/p>\n

No one can predict how an ad will perform. Which is why it\u2019s so important to continually refine and adapt your campaigns.<\/span><\/p>\n

So\u2026<\/span><\/p>\n

Let\u2019s look at 4 important optimization techniques you should ALWAYS consider\u00a0in order to make your campaigns as successful as possible.<\/span><\/p>\n

#1 \u2013 Test different Ad Creatives<\/b><\/span><\/p>\n

Don\u2019t rely on your opinion, produce a few versions of an ad, try 5 different headlines, and 5 different images and mix them up. See which combination outperforms the others. You will know which one is the most successful as it will overshadow the others by a huge margin. If nothing stands out then create some more ideas and test them.<\/span><\/p>\n

You always have to bear in mind the networks algorithms for which ads are getting shown, and adjust your bids accordingly. Quite often a network will show one add which appears to be doing better than others because of the volume of views, however relatively it is underperforming. In this instance you can move the downtrodden ad out into it\u2019s own campaign and see how it measures up.<\/p>\n

#2 \u2013 Adjust Your Actual Bid Amount<\/b><\/span><\/p>\n

If you\u2019re seeing one of your campaigns underperforming\u2026 or simply want to do even better\u2026 then you should consider testing different bids. As you increase your bids, you\u2019re more likely to get your ads served to more users, and this can increase visibility and grow results, but at the same time will cost you more.<\/span><\/p>\n

3qdigital.com have some great \u2018rough figures\u2019 for where to set your bids.<\/span><\/p>\n

They recommend \u2013 for brand\/awareness or editorial-focused campaigns, you start with bids between $0.40 and $0.60 CPC, and go from there. <\/span><\/p>\n

They also say that typical advertorial campaigns tend to include higher costs, with the recommended starting bid between $0.50 and $0.70 CPC.<\/span><\/p>\n

Nothing\u2019s \u2018set in stone\u2019, but these are some good general guidelines to get your campaigns started, and as you develop, you can look to increase\/decrease your bids dependant on the performance levels you\u2019re seeing.<\/span><\/p>\n

#3 \u2013 Optimize Your Landing Pages<\/b><\/span><\/p>\n

It\u2019s all well having the perfect native ad, but if your traffic is being sent to \u2018dud\u2019 pages, you won\u2019t recuperate any investment, no matter how hard you try.<\/span><\/p>\n

Landing pages are actually one of the most overlooked parts of a native ad campaign \u2013 even though they\u2019re one of the most important \u2013 so it\u2019s really important you get it right.<\/span><\/p>\n

Some marketers will say a longer-style landing page will work best (think headline, Subheadline, introduction, bullet points, and CTA) \u2026<\/span><\/p>\n

Others say short-form pages\u2019 work best (purely a headline, Subheadline, and CTA).<\/span><\/p>\n

While it\u2019s all dependant on your market, your offer, and the traffic, in general these days, shorter landing pages ARE out-performing longer styles, so bear this in mind.<\/span><\/p>\n

Set up a few different landers, using different headlines, positioning of text, and images\u2013 you can never test too much, only too little, so try multiple variations, and see which one works for you and your campaign.<\/span><\/p>\n

#4 \u2013 Advertise On Different Networks<\/b><\/span><\/p>\n

Just because you\u2019ve started running your native campaigns on one network, doesn\u2019t mean you can\u2019t switch things up and try different networks.<\/span><\/p>\n

One of the really cool things about the native ad industry, is that Networks are always evolving, and they\u2019re eager to get new advertisers on board \u2013 that\u2019s why you can often find some really great offers and \u2018deals\u2019 to incentivize you to join them.<\/span><\/p>\n

If you notice your offers aren\u2019t doing as well on the bigger networks (Taboola, Outbrain, revcontent\u00a0etc), then try your hand at a smaller network.\"revcontent\"<\/span><\/p>\n

\"Outbrain-Logo-PNG-05206\" \"Taboola-logo-tagline-TM_color\"<\/p>\n

This has a few benefits, one of the main being that you can often get better CPA\/CPV rates than on the larger networks \u2013 this lets you test traffic more affordably, and means your budget isn\u2019t eaten up quite so quickly if things don\u2019t go to plan \u2013 although bear in mind their outreach won\u2019t be as large.<\/span><\/p>\n

Start thinking about how you can apply these 4 simple optimization techniques and take your campaigns to new levels.<\/span><\/p>\n

There are tons of other tricks which come with experience, we will get into these in depth in future posts.<\/p>\n

Keep experimenting and postulating\u2026think like a scientist\u2026 and remember \u2013 don\u2019t get disheartened when things don\u2019t go to plan \u2013 if it was *easy*, everyone would be doing it!<\/p>\n

If you want an exclusive insight into how other marketers are running their campaigns, check out NativeAdBuzz.<\/a><\/span><\/p>\n

\"NativeAdBuzzLogo<\/a><\/p>\n

It\u2019s basically a way to legally spy on your competitors. And you can see exactly what IS working\u2026 and what isn\u2019t.<\/span><\/p>\n

You can search different ads by keyword, so you can easily find ads similar to yours! This means you can cut out all the guesswork, and see exactly what\u2019s proving successful, and what\u2019s not. Then\u2026<\/span><\/p>\n

While we don\u2019t condone just copying others ads\u2026<\/span><\/p>\n

You can certainly use your competitor\u2019s ads as inspiration!<\/span><\/p>\n

Take advantage of an incredible $7 trial by clicking here<\/span><\/a><\/p>\n

It\u2019s well worth the tiny investment, and I guarantee you\u2019ll find tremendous value inside.<\/span><\/p>\n

Cheers \ud83d\ude42
\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Hi everyone, Peter here. This is the final part of the \u2018Creating the Perfect Native Ad\u2019 series, and it\u2019s a fairly short post just to introduce what is a massive topic and the most important\u00a0part of the \u2018process\u2019, and can determine the success levels of your campaigns. In the series, we\u2019ve looked at creating a […]<\/p>\n","protected":false},"author":2,"featured_media":4048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,37,99,5,113],"tags":[100,115,116,31,93],"class_list":["post-2015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-cpa","category-arbitrage","category-creating-ads","category-marketing-info","category-optimisation","tag-ad-images","tag-ad-optimisation","tag-bidding","tag-headlines","tag-landing-page"],"jetpack_featured_media_url":"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/06\/11092247\/louis-reed-JeInkKlI2Po-unsplash.jpg","_links":{"self":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/comments?post=2015"}],"version-history":[{"count":6,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2015\/revisions"}],"predecessor-version":[{"id":4044,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/2015\/revisions\/4044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media\/4048"}],"wp:attachment":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media?parent=2015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/categories?post=2015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/tags?post=2015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}