{"id":1915,"date":"2016-06-01T18:32:37","date_gmt":"2016-06-01T18:32:37","guid":{"rendered":"http:\/\/www.nativeadbuzz.com\/blog\/?p=1915"},"modified":"2020-09-11T09:21:06","modified_gmt":"2020-09-11T09:21:06","slug":"choosing-a-bombastic-image-for-your-native-ad","status":"publish","type":"post","link":"https:\/\/www.nativeadbuzz.com\/blog\/choosing-a-bombastic-image-for-your-native-ad\/","title":{"rendered":"Choosing a Bombastic Image For Your Native Ad! (3\/4)"},"content":{"rendered":"

Howdy!
\n<\/span><\/p>\n

If you\u2019ve been following the recent series, we\u2019ve been looking at how to create the perfect native ad.<\/span><\/p>\n

So far, we\u2019ve looked at how to choose a hook for your ad\u2026 how to write a headline\u2026<\/span><\/p>\n

And in today\u2019s post, we\u2019re going to look at how to select the right image to use.<\/span><\/p>\n

First of all, if you haven\u2019t already read the two previous parts of the series, you can view them here<\/a> and here.<\/a> I highly recommend you check them out, as you\u2019ll be able to start constructing a powerful ad (ya\u2019 know\u2026 one that actually converts) \u2026<\/span><\/p>\n

And get the first two parts right, and you\u2019re well on your way to a super-successful campaign!<\/span><\/p>\n

OK, so let\u2019s get stuck into the specifics.<\/span><\/p>\n

Choosing The Right Image \u2013 Know Your Market.<\/b><\/span><\/p>\n

Before you even think about finding imagery to use in your ad, it\u2019s important to know your market.<\/span><\/p>\n

In essence, this means you should always be putting out content that resonates with your market. A good example would be showing young men pictures of attractive females (the fewer clothing items, the better!).<\/span><\/p>\n

Another example would be not using overly-obtrusive imagery if you were marketing to the elderly \u2013 calmer, more sophisticated ads are likely to work better.<\/span><\/p>\n

\"Screenshot_2\"Have a look at the image on the left \u2013 that\u2019s a perfect example of an image (and in fact, an entire advert) that\u2019s designed with the target market in mind. <\/span><\/p>\n

The image itself is directly appealing to the older markets. It shows an elderly woman exposing younger skin by literally \u2018ripping off\u2019 her old-skin. This advert probably wouldn\u2019t appeal to younger generations (aside from perhaps a curiosty factor), but ageing women or women who are concerned about being old, will almost certainly be taken by the imagery, and want to know more.<\/span><\/p>\n

That\u2019s a short example, but it shows you how powerful an image can be \u2013 the ad above has a VERY weak headline, yet look at the strength rating \u2013 it\u2019s an ad doing incredibly well. So it\u2019s worth remembering that an image can literally make or break your campaign.<\/span><\/p>\n

Ok, so we\u2019ve seen a good ad \u2013 now let\u2019s look at a bad example.<\/span><\/p>\n

\"Screenshot_3\"Alright \u2013 so we have a VERY attractive female\u2026 a private jet\u2026 and a claim which tries to have us believe she\u2019s 22 ( I mean come onnnnnnn\u2026 either the ad\u2019s creators are just outright lying, or her parents funded\u2026 er\u2026 cosmetic surgery)\u2026<\/span><\/p>\n

Regardless, this ad has done a couple of things wrong. Firstly, the \u2018make money online\u2019 industry is incredibly saturated. Everyone\u2019s seen income claims about how it\u2019s possible to make \u2018millions\u2019 blah blah blah. Combine that with the hot girl, riding a private jet\u2026<\/span><\/p>\n

It\u2019s just downright unbelievable.<\/span><\/p>\n

Younger audiences WILL click the ad\u2026 but probably for the wrong reasons (hoping to see more of the chick)\u2026<\/span><\/p>\n

And the older audiences (the ones with money), will very likely be unimpressed with the ad, and won\u2019t even bother clicking in the first place.<\/span><\/p>\n

See how it\u2019s important to choose an image that actually matches your markets desires and nature?<\/span><\/p>\n

Ok, so now let\u2019s look at\u2026<\/span><\/p>\n

Using \u2018Clickbait\u2019 Images To Lure Your Audience Into Clicking.<\/b><\/span><\/p>\n

Ok, so I\u2019ve just spent the last 5 minutes telling you how important it is to choose imagery that resonates with your market, and to avoid \u2018gimmicky\u2019 imagery to get clicks\u2026<\/span><\/p>\n

Now I\u2019m going to completely contradict myself, and say that you DO need to put something in front of consumers that fills their desires.<\/span><\/p>\n

Now that\u2019s not to say you can just pick any old image, and throw it into your ad\u2026<\/span><\/p>\n

But you CAN play on your markets inner-most desires, and use this effectively to choose the right image.<\/span><\/p>\n

Let\u2019s look at a couple of examples; <\/span><\/p>\n

\"Screenshot_5\"First off, we\u2019ve got the classic nearly-nude female. OK\u2026 I KNOW this is a generic example (and somewhat cringe-worthy), but there\u2019s a reason why these kind of ads keep popping up \u2013 THEY WORK!<\/span><\/p>\n

You\u2019d be amazed how many guys click these kind of ads just to see more of the girl in question and, while it\u2019s important the image is relevant to your advert, it\u2019s a really effective tool at driving more traffic and getting clicks.<\/span><\/p>\n

Let\u2019s look at a more \u2018authentic\u2019 example.<\/span><\/p>\n

\"Screenshot_4\"This is a very interesting form of imagery. Believe it or not, this image is actually considered \u2018clickbait\u2019, in the sense that it looks so delicious\u2026 tasty\u2026 \u2018get inside me\u2019 kinda vibe, that it makes any food lover want to click.<\/span><\/p>\n

Now don\u2019t get me wrong, it\u2019s incredibly important that you tailor the imagery to your specific campaigns\u2026<\/span><\/p>\n

But if you can find an image that resonates with your market, AND plays on their desires, wants, and needs\u2026<\/span><\/p>\n

You\u2019re already onto a winner.<\/span><\/p>\n

OK, so what\u2019s next?<\/span><\/p>\n

Keeping Secrets.<\/b><\/span><\/p>\n

Sound odd?<\/span><\/p>\n

Ok\u2026 let me explain.<\/span><\/p>\n

See, some of the best ads ever created are what\u2019s called \u2018curiosity inducers\u2019. They give away a TINY bit of the \u2018big picture\u2019 \u2013 but they keep enough hidden, so that we naturally want to find out more.<\/span><\/p>\n

For example, look at the ads below\u2026<\/span><\/p>\n

\"Untitled-1\"
\nBoth of these ads purposely only show us half the picture \u2013 we\u2019re meant to see them as sexual (when in reality, they\u2019re probably not that sexual at all), but this is done for a reason.<\/span><\/p>\n

To get clicks.<\/span><\/p>\n

Not only do these images appeal to the male crowd (for obvious reasons), but they frustrate us. We only see half\u2026<\/span><\/p>\n

We want to know exactly WHAT weird things those hot weird girls were doing\u2026 and what the wedding photographer didn\u2019t prepare himself for\u2026<\/span><\/p>\n

Which is a great angle to take in order to attract interest around your ads, and generate clicks.<\/span><\/p>\n

Conclusion<\/b><\/span><\/p>\n

OK, so that\u2019s three of the ways you can select imagery for your campaigns.<\/span><\/p>\n

Most importantly, just try to tie it into your ad. Don\u2019t place images of half-naked women just for the sake of it \u2013 not only will people likely leave your page when they realize you\u2019ve \u2018clickbaited\u2019 them without giving them real content, but it also makes you look bad, and hampers your ads performance.<\/span><\/p>\n

Try to find an image that resonates with your market\u2026 makes users want to click\u2026 as well as frustrating them (telling half a story).<\/span><\/p>\n

Manage all three aspects, and you\u2019re well on your way to producing a winning campaign.<\/span><\/p>\n

So there you have it\u2026<\/span><\/p>\n

Let me know how you get on, and feel free to comment below with any questions.<\/span><\/p>\n

The final part of the \u2018creating the perfect native ad\u2019 series is a short post about testing (fun I know)!<\/span><\/p>\n

(and if you were wondering, \u00a0the images was pulled from NativeAdBuzz \u2013 the Internet\u2019s best native ad spy tool. You can claim a $7 trial by clicking here<\/a>.<\/span><\/p>\n

\"\"<\/p>\n

Sayonara until next week!<\/span><\/p>\n

\ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

Howdy! If you\u2019ve been following the recent series, we\u2019ve been looking at how to create the perfect native ad. So far, we\u2019ve looked at how to choose a hook for your ad\u2026 how to write a headline\u2026 And in today\u2019s post, we\u2019re going to look at how to select the right image to use. First […]<\/p>\n","protected":false},"author":2,"featured_media":4047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,37,99,5],"tags":[124,100,125,74,53],"class_list":["post-1915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-cpa","category-arbitrage","category-creating-ads","category-marketing-info","tag-ad-headlines","tag-ad-images","tag-clickbait","tag-images","tag-native-advertising"],"jetpack_featured_media_url":"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/06\/11092038\/daniil-kuzelev-QRawWgV6gmo-unsplash.jpg","_links":{"self":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/1915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/comments?post=1915"}],"version-history":[{"count":7,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/1915\/revisions"}],"predecessor-version":[{"id":3991,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/1915\/revisions\/3991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media\/4047"}],"wp:attachment":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media?parent=1915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/categories?post=1915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/tags?post=1915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}