{"id":1855,"date":"2016-05-19T04:40:05","date_gmt":"2016-05-19T04:40:05","guid":{"rendered":"http:\/\/www.nativeadbuzz.com\/blog\/?p=1855"},"modified":"2020-09-11T09:13:28","modified_gmt":"2020-09-11T09:13:28","slug":"its-all-about-the-angle-baby-14","status":"publish","type":"post","link":"https:\/\/www.nativeadbuzz.com\/blog\/its-all-about-the-angle-baby-14\/","title":{"rendered":"It’s all about the angle baby! (1\/4)"},"content":{"rendered":"

Hey<\/span><\/p>\n

This is a really exciting start to what I hope you\u2019ll find an incredibly useful mini-series\u2026.<\/span><\/p>\n

We\u2019re going to look at exactly how to create the perfect<\/strong> native ad.<\/span><\/p>\n

This 4-part series will look at how to make your adverts as high-converting and effective as possible, and today\u2019s instalment, the first in the series, looks at how to create a winning angle\u2026 or hook.<\/span><\/p>\n

You see, for all the clever analogies you ever create\u2026<\/span><\/p>\n

For every great image and headline that runs through your brain\u2026<\/span><\/p>\n

And for all the high-converting traffic, and effective advertising platforms you run your ads on\u2026<\/span><\/p>\n

Nothing <\/i><\/span>is more important for your ads success than the actual hook behind it.<\/span><\/p>\n

It\u2019s what I like to call the \u2018Big Idea\u2019.<\/span><\/p>\n

So What is a Big Idea?<\/b><\/span><\/h3>\n

In short, a Big Idea is what sets you galaxies apart from your competitors.<\/span><\/p>\n

It\u2019s the tool that makes people want to click your ad\u2026<\/span><\/p>\n

And it\u2019s one of the most effective tools in your arsenal to get your campaigns the traction and exposure they need in order to succeed.<\/span><\/p>\n

A Big Idea is the main *theme* of your advert \u2013 the angle that your marketing message portrays.<\/span><\/p>\n

It\u2019s something that almost all <\/i>marketers just don\u2019t get\u2026<\/span><\/p>\n

And when done correctly, it\u2019s something that can boost clicks, increase conversions, and grow opt-ins, at a rate you never thought possible.<\/i><\/span><\/p>\n

So let\u2019s break it down a little more.<\/span><\/p>\n

How many times have you seen an advert where it says something like\u2026<\/span><\/p>\n

\u2018Secret Trick Reveals How To Lose 4lbs in 2 hours\u2019<\/i><\/span><\/p>\n

I\u2019m guessing quite a few?<\/span><\/p>\n

And while that advert was highly-successful years ago\u2026<\/span><\/p>\n

Today, consumers have \u2018wised\u2019 up, and are really tightening their grip on their hard earned cash.<\/span><\/p>\n

The message isn\u2019t unique. It\u2019s been seen a thousand times before.<\/span><\/p>\n

And it doesn\u2019t stand <\/span>out.<\/span><\/p>\n

Now continue to use these generic, boring, and un-inspiring angles, and your marketing campaigns will simply merge into the millions <\/i>of other campaigns seen each day on the web\u2026<\/span><\/p>\n

But create a compelling\u2026 unique\u2026 and powerful <\/i>angle\u2026<\/span><\/p>\n

And your native ads can virtually explode, and get you results you never imaged possible.<\/span><\/p>\n

So How Exactly Do You Create A Big Idea That Makes Readers Desperate To Click?<\/b><\/span><\/h3>\n

Some marketers will tell you it needs originality.<\/span><\/p>\n

Others will say it needs to be compelling.<\/span><\/p>\n

GREAT marketers will say it needs both.<\/span><\/p>\n

But in general, there are 3 core fundamentals that almost ALL marketers can agree\u2026 are vital to your ads success.<\/span><\/p>\n

Instant Appeal:<\/b><\/span><\/h3>\n

Perhaps the most well-known aspect of creating a Big Idea, your native ad needs to instantly capture the reader\u2019s attention.<\/span><\/p>\n

Think about a good news headline \u2013 have you ever found yourself double-checking what you\u2019ve just read to make sure you read it correctly?<\/span><\/p>\n

Do you ever find yourself scrolling furiously down a page to find the price of something you <\/span>really want?<\/span><\/p>\n

That\u2019s Instant Appeal\u2026 and it\u2019s all about getting interest from your target market right off the bat.<\/span><\/p>\n

Just look at this ad below\u2026<\/span><\/p>\n

\"Testosterone\"<\/p>\n

That\u2019s an example from NativeAdBuzz, and it displays instant appeal in a fantastic way \u2013 even I wanted to know more!<\/span><\/p>\n

When creating instant appeal, think about what your market wants to see, and figure out a way to deliver a benefit through your native ad.<\/span><\/p>\n

OK, so we\u2019ve seen the important of instant appeal; what\u2019s next?<\/span><\/p>\n

Originality… with just the right amount of stealing:<\/b><\/span><\/h3>\n

Think about mobile apps (and yes, I know it\u2019s a weird concept to model, but it explains the concept nicely).<\/span><\/p>\n

Candy Crush is a game that has over a billion users\u2026 its creators, King, are worth 5.9\u00a0billions <\/i>of dollars according to Activision.<\/span><\/p>\n

And it\u2019s arguably the most successful mobile game of all time.<\/span><\/p>\n

But\u00a0Candy Crush creators took inspiration from loads of games which went before, and since their success\u00a0many companies have\u00a0added their own\u00a0fresh original twist to the candy crush model\u00a0and have done very successfully!<\/span><\/p>\n

You see the trick is to steal like an artist…click\u00a0here for an interesting book and quick read which explains very well how to be original and yet steal like an artist<\/a><\/p>\n

This directly translates to your native ads \u2013 you can\u00a0create an angle which is unique\u2026 one that your consumers haven\u2019t seen before<\/span>\u00a0by coming up with a\u00a0fresh take on something, that also contains (like we just talked about) the \u2018instant appeal\u2019 factor.<\/span><\/p>\n

Here\u2019s an example of an ad I found in the NativeAdBuzz dashboard that showcases great originality.<\/span><\/p>\n

\"Extreme_pizza\"<\/p>\n

OK, so let\u2019s look at the third point\u2026.<\/span><\/p>\n

Emotionally Impactful:<\/b><\/span><\/h3>\n

If you really want to get the most out of the readers looking at your ads, you need them to be emotionally impacting.<\/span><\/p>\n

Emotions are the biggest seller in humans, and if you can target core emotions, you stand to win a TON of customers over.<\/span><\/p>\n

Fear\u2026 Scarcity\u2026 Jealousy\u2026 Greed\u2026 Curiosity…<\/span><\/p>\n

Those are just a few <\/i>of the emotions you can target, and when you manage to mentally infiltrate your consumers\u2019 minds by instilling a certain emotion in them\u2026<\/span><\/p>\n

You can have them do almost ANYTHING you want (including clicking your ads!)<\/span><\/p>\n

You also want to try to form a connection with your reader, by having them become emotionally attached to your advert. Charities do this really well by making you feel bad when you see one of their adverts\u2026<\/span><\/p>\n

And while it\u2019s an extreme example, it goes to show how much impact emotion can have on our ability as humans to take action.<\/span><\/p>\n

Here\u2019s another example from NativeAdBuzz which showcases an original ad angle really well! (Upgrading your look is something we all <\/i>want, right?)<\/span><\/p>\n

\"watch\"<\/p>\n

<\/h3>\n

Conclusion:<\/b><\/span><\/h3>\n

Ok, so we\u2019ve looked at the 3 core aspects that go into creating a big idea. That\u2019s just a small amount of what really goes into an ad, but if you manage to come up with a Big Idea that features instant appeal\u2026 is original\u2026 and is emotionally impactful\u2026<\/span><\/p>\n

You\u2019re well on your way to running a successful marketing campaign.<\/span><\/p>\n

Don\u2019t get TOO caught up on the Big Idea \u2013 some marketers spend weeks creating just one angle\u2026<\/span><\/p>\n

But you don\u2019t need to do that.<\/span><\/p>\n

Take a look in NativeAdBuzz at what is performing well, jot down some ideas, and figure out what really resonates with your market.<\/span><\/p>\n

Once you\u2019ve got that down\u2026 and once you can begin seeing through the eyes of one of your consumers, you\u2019ll take your marketing campaigns to new heights!<\/span><\/p>\n

I hope you enjoyed today\u2019s post\u2026<\/span><\/p>\n

Next week, we\u2019re going to be looking at how to form the perfect headline, so make sure you stay tuned!
\n<\/span><\/p>\n

And remember, if you want to get instant access to Millions\u00a0of native ads\u2026<\/span><\/p>\n

Then you can join NativeAdBuzz \u2013 the world\u2019s most intuitive native ad \u2018spy\u2019 tool.<\/span><\/p>\n

Claim your $7 trial by clicking here<\/span><\/a><\/p>\n

See you next week:)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Hey This is a really exciting start to what I hope you\u2019ll find an incredibly useful mini-series\u2026. We\u2019re going to look at exactly how to create the perfect native ad. This 4-part series will look at how to make your adverts as high-converting and effective as possible, and today\u2019s instalment, the first in the series, […]<\/p>\n","protected":false},"author":2,"featured_media":3975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,37,99,5],"tags":[77,129,124,100,66,53,57],"class_list":["post-1855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-cpa","category-arbitrage","category-creating-ads","category-marketing-info","tag-ad-campaigns","tag-ad-design","tag-ad-headlines","tag-ad-images","tag-ads","tag-native-advertising","tag-spy-tool"],"jetpack_featured_media_url":"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/07\/11052444\/maxim-potkin-Dj4E8IIo8y4-unsplash.jpg","_links":{"self":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/1855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/comments?post=1855"}],"version-history":[{"count":10,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/1855\/revisions"}],"predecessor-version":[{"id":4045,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/1855\/revisions\/4045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media\/3975"}],"wp:attachment":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media?parent=1855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/categories?post=1855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/tags?post=1855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}