{"id":1827,"date":"2016-05-07T18:54:17","date_gmt":"2016-05-07T18:54:17","guid":{"rendered":"http:\/\/www.nativeadbuzz.com\/blog\/?p=1827"},"modified":"2020-09-11T09:28:31","modified_gmt":"2020-09-11T09:28:31","slug":"3-human-fears-almost-all-of-us-haveand-how-you-can-profit-from-them","status":"publish","type":"post","link":"https:\/\/www.nativeadbuzz.com\/blog\/3-human-fears-almost-all-of-us-haveand-how-you-can-profit-from-them\/","title":{"rendered":"3 Human Fears Almost ALL Of Us Have\u2026And how YOU can profit from them."},"content":{"rendered":"

G\u2019day\u2026<\/span><\/p>\n

Hope you\u2019re having a splendid few days, and your marketing campaigns are earning you millions!<\/span><\/p>\n

In today\u2019s post, we\u2019re going to look at 3 industries you can use \u2013 all year round \u2013 and with massive amounts of potential consumers \u2013 to make a ton of money. <\/span><\/p>\n

We\u2019ll look at some of the native ads being used to promote them\u2026<\/span><\/p>\n

And we\u2019ll delve into how YOU can get on board with these opportunities to make a ton of cash.<\/span><\/p>\n

Ready?<\/span><\/p>\n

Then let\u2019s get going.<\/span><\/p>\n

Opportunity #1 \u2013 Sleep<\/span><\/p>\n

Ok\u2026<\/span><\/p>\n

Everyone sleeps, right?<\/span><\/p>\n

In fact, it\u2019s estimated that 100% of the population sleep at least once each week\u2026<\/span><\/p>\n

And with a market of nearly 8 billion people, it should come as no surprise that many of these guys and girls have TROUBLE sleeping.<\/span><\/p>\n

Your involvement?<\/span><\/p>\n

Sleep-aides, of course!<\/span><\/p>\n

You see, difficulty sleeping is one of the most commonly reported problems in the world, and millions of adults struggle to fall asleep on time\u2026 fail to get enough sleep\u2026 or find themselves waking up throughout the night.<\/span><\/p>\n

This is a problem almost EVERYONE can relate to \u2013 and it\u2019s one of the reasons why <\/i>it\u2019s such a great market to target.<\/span><\/p>\n

Have a look at the image below\u2026<\/span><\/p>\n

\"sleep_3\"<\/p>\n

OK, so let\u2019s dissect the ad.<\/span><\/p>\n

Old Chinese man \u2013 weird bottle\u2026 a plastic cup of brown liquid\u2026<\/span><\/p>\n

And a headline that promises a good night sleep, every night.<\/span><\/p>\n

Doesn\u2019t sound too impressive, aye?<\/span><\/p>\n

Well just have a look at how the ads doing\u2026<\/span><\/p>\n

\"sleep1<\/p>\n

Now that\u2019s some pretty impressive figures. Not only has the ad being generating traffic since September (minus October), but the strength of the ad has steadily increased.<\/span><\/p>\n

And another ad \u2013 featuring the same Chinese man \u2013 shows similar stats!<\/span><\/p>\n

Here\u2019s the ad again\u00a0itself\u2026<\/span><\/p>\n

\"sleep_3\"<\/p>\n

Now interestingly, the creators of these ads don\u2019t have <\/i>to delve deep into human psychology to produce a reaction. It\u2019s not like they\u2019re trying to sell a healthy person supplements, or a rich person money-making guides.<\/span><\/p>\n

So much of the population DOES have sleep disorders, that by presenting a common problem, and offering a direct solution, these ads gain massive traction on their own!<\/span><\/p>\n

Alright, so that\u2019s sleep out the way.<\/span><\/p>\n

Let\u2019s look at another common problem\u2026<\/span><\/p>\n

\"fitnessYep \u2013 we had to go there.<\/span><\/p>\n

Fitness. Health. Gym\u2026<\/span><\/p>\n

Whatever you wanna call it \u2013 the weight\/fitness industry is rife, and with more of us worrying about the way we look, it should come as no surprise that ads in this sector are \u2018killin it\u2019\u2026 when done right.<\/span><\/p>\n

In the sleep ad, we looked at how the ad\u2019s creators presented a direct-solution to a common problem\u2026<\/span><\/p>\n

But look at the advert on the left, and you\u2019ll see a completely different tactic.<\/span><\/p>\n

This is a really cool ad for a couple of reasons.<\/span><\/p>\n

First, the headline is just gold. Pure genius.<\/span><\/p>\n

\u20186 Gym Fails That Can Kill Your Progress, and You\u2019<\/span><\/p>\n

Not only <\/i>are the creator\u2019s managing to tell us how we\u2019re halting our progress at getting fit, and, in a guy\u2019s case, getting ripped\u2026<\/span><\/p>\n

But it\u2019s ALSO enforcing a sense of fear \u2013 the ultimate fear of death \u2013 by letting us know that certain gym routines can actually kill us.<\/span><\/p>\n

Notice how the ad doesn\u2019t mention anything about getting ripped, or being in shape\u2026<\/span><\/p>\n

Yet after viewing the ad, it\u2019s pretty clear that it\u2019s going to lead towards not just correction of common gym fails we might be making\u2026 but also how to FIX them, and improve health.<\/span><\/p>\n

So, here\u2019s the important takeaway.<\/span><\/p>\n

Not only is the general health and fitness niche a GREAT niche to get into\u2026<\/span><\/p>\n

But rather than using the direct-solution approach, consider building a \u2018story\u2019, BEFORE offering a solution\u2026 thus capturing the reader\u2019s attention, and virtually \u2018forcing\u2019 them to read on!<\/span><\/p>\n

Alright, one more.<\/span><\/p>\n

\"grannyLet\u2019s look at another common problem many people face.<\/span><\/p>\n

Skin care. Yep \u2013 as we age, we all (yes, even us men) want to improve the way we look, and make us feel more youthful.<\/span><\/p>\n

Now I want you to pay close attention to this advert.<\/span><\/p>\n

See how the headline is similar <\/i>to the fitness one we just looked at, in the sense it\u2019s telling us NOT to do something?<\/span><\/p>\n

But it has one major difference\u2026<\/span>Can you spot it?<\/span><\/p>\n

It offers an actual solution.<\/span><\/p>\n

It tells us that a granny \u2013 presumably who has fantastic <\/i>skin \u2013 has a secret method to achieving youthful-looking skin\u2026<\/span><\/p>\n

It tells us NOT to use Botox\u2026<\/span><\/p>\n

And it lets us know to do *this* instead.<\/span><\/p>\n

In short, the ad is formatted like this;<\/span><\/p>\n

Story\/discovery -> Fear\/DON\u2019T do this -> Solution<\/span><\/p>\n

Now this type of ad can work well across almost all niches, but the beauty\/skin-care industry is one it works really well in, as the visual representation of the granny \u2018lures\u2019 us in by promising a unique solution to another common problem.<\/span><\/p>\n

Comprehende?<\/span><\/p>\n

So we\u2019ve got sleep\u2026 fitness\u2026 and beauty.<\/span><\/p>\n

Pretty common niches.<\/span><\/p>\n

But notice how they are so broad, they will NEVER be saturated?<\/span><\/p>\n

Just have a look around the Internet, and you\u2019ll see thousands of ads in these industries\u2026<\/span><\/p>\n

With almost all of them being absolute crap.<\/span><\/p>\n

They don\u2019t target pain points (something we\u2019ll talk about in our next post).<\/span><\/p>\n

And this means, there\u2019s a BIG gap in the market for you. And your ads.<\/span><\/p>\n

So use it to your advantage.<\/span><\/p>\n

Use People\u2019s Fears To SELL.<\/b><\/span><\/p>\n

Think of what a huge majority of us have issues with;<\/span><\/p>\n

Weight problems\u2026 relationship breakdowns\u2026 money woes\u2026.<\/span><\/p>\n

These are all common problems and fears\u2026 and they\u2019re one\u2019s people will ALWAYS have.<\/span><\/p>\n

You can use the common examples above, and give a solution direct\u2026<\/span><\/p>\n

Or you can use fear-induced marketing to coerces the reader into believing they ARE at risk \u2013 if they aren\u2019t already.<\/span><\/p>\n

Now this isn\u2019t to say you\u2019ve got to tell them their life is about to end\u2026 or they\u2019re about to catch some horrific disease\u2026<\/span><\/p>\n

But when used correctly, a common problem, or a FEAR of it, can instil a great sense of panic in a consumer, and often has them clicking your ads, and making you sales!<\/span><\/p>\n

I hope you\u2019ve learnt something today \u2013 if you want to share any of your own <\/i>success stories, feel free to\u00a0send em in to contact@nativeadbuzz.com<\/span><\/p>\n

\"\"<\/a><\/p>\n

Have a great week.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

G\u2019day\u2026 Hope you\u2019re having a splendid few days, and your marketing campaigns are earning you millions! In today\u2019s post, we\u2019re going to look at 3 industries you can use \u2013 all year round \u2013 and with massive amounts of potential consumers \u2013 to make a ton of money. We\u2019ll look at some of the native […]<\/p>\n","protected":false},"author":2,"featured_media":2880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,35,5],"tags":[77,124,100,28,135,128,33,136,53],"class_list":["post-1827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-cpa","category-content-creation","category-marketing-info","tag-ad-campaigns","tag-ad-headlines","tag-ad-images","tag-content","tag-fear","tag-influence","tag-marketing","tag-motivation","tag-native-advertising"],"jetpack_featured_media_url":"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/05\/15104927\/pexels-photo-326642.jpeg","_links":{"self":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/1827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/comments?post=1827"}],"version-history":[{"count":6,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/1827\/revisions"}],"predecessor-version":[{"id":4051,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/posts\/1827\/revisions\/4051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media\/2880"}],"wp:attachment":[{"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/media?parent=1827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/categories?post=1827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nativeadbuzz.com\/blog\/wp-json\/wp\/v2\/tags?post=1827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}