![\"Native](\"https:\/\/nab-s3-wordpress.s3.amazonaws.com\/blog\/wp-content\/uploads\/2016\/06\/15051538\/NABbanner.jpg\")
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\u201cWhich niche should I go with?\u201d<\/em> is a question that almost everyone has struggled with.<\/p>\n It doesn\u2019t help that there are two polarizing views that most people hold when it comes to deciding on a niche.<\/p>\n There is the \u201cfollow your passion\u201d camp of people, and then there is the \u201cfollow the market\u201d or \u201cjust test it\u201d group as well.<\/p>\n Depending on who you ask, you\u2019ll ultimately hear advice that revolves around either \u201cdoing what you love,\u201d or \u201cdoing research and running tests\u201d to find out what the market wants most from you.<\/p>\n But, in all honesty, life is rarely ever this cut-and-dry.<\/p>\n Doing what you love doesn\u2019t automatically mean that your business will be a success if the ROI isn\u2019t worth your time. And, doing only what the market demands of you also doesn\u2019t mean that your business will automatically transform into a profit-churning machine either, as people are so much more likely to face burnout when building a business that\u2019s only about the money.<\/p>\n However, I will also admit that if you can<\/em> manage the \u201cburnout phase\u201d effectively \u2013 many people obviously do extraordinarily well with serving native ads and affiliate offers to the masses. This is how the vast majority of people become wealthy online, after fulfilling the demands of mass markets for considerable amounts of time\u2026<\/p>\n Some of the most successful native advertisers and online marketers are actually pretty quick to admit that it is in fact all about the money to them. I think that\u2019s a 100% honest and kickass goal to have \u2013 if it is your sole goal<\/strong> to make the most amount of money possible throughout the next few years and <\/em>you accept that you\u2019ll have to fight a major war against burnout (you\u2019ll essentially be battling your own mind and body).<\/p>\n It\u2019s a sacrifice that many people are willing to make for the chance at never having to work another day in their life.<\/p>\n Fair enough, right?<\/p>\n I have nothing but respect for those willing to hustle it out in search of freedom at all costs.<\/p>\n But, I\u2019ve often caught myself wondering\u2026Isn\u2019t there simply a better way<\/em> to do native advertising or online marketing in general, to where you can still \u201chave it all\u201d without nearly as many of the downsides?<\/p>\n I don\u2019t want to burn out. I don\u2019t feel too hot about selling bullshit products either. And I certainly don\u2019t want to realize that I\u2019ve been wasting my time once I\u2019m a few years further down the line.<\/p>\n But, I still want the unbeatable freedom that comes from the luxury of working online, and being allowed to be a huge weirdo in general.<\/p>\n More specifically, I\u2019ve wondered\u2026<\/p>\n In other words, can you build a real business brand around native advertising that gives you something to show for<\/em> at the end of the day, in addition to earning great profits?<\/strong><\/p>\n Yes. You can.<\/p>\n I fully believe that building a real business brand around native advertising has the potential to give you the best of both worlds.<\/p>\n What I mean is that by building a genuine brand identity or two using native advertising, you can still leverage all of the online marketing principles that you\u2019ve come to know, but you will also<\/em> be building momentum and equity in a real business asset at the same time. You will be focusing on delivering real value to a target audience over a longer duration of time.<\/p>\n By focusing on building a long-lasting native advertising business \u2013 you\u2019ll still have the opportunity to perform native ad arbitrage and\/or sell affiliate offers. But, you\u2019ll also have the opportunity to build an email list, create a large social media following, sell your own products, dropship products and do so much more<\/em>. You could even create a mobile app or send direct mail to your audience if you really wanted to.<\/p>\n The potential that a real native advertising brand brings is near limitless, because we are talking about investing in a long-term asset here.<\/p>\n The best part of this is that by choosing the right niche, you won\u2019t be limiting your earning potential either.<\/p>\n You\u2019ll actually be significantly increasing your earning potential as time goes on.<\/p>\n When you own your website, the content, the email list, the associated social media accounts etc. then you own a piece of brand equity that can be grown and even sold at some point, if you decide to go that route.<\/p>\n So yes, all of your internet marketing momentum can <\/em>be channeled towards a specific goal or two that gives you something<\/em> to show for after all is said and done. You can retain your customers who you work hard to sell to, whether that\u2019s through ad arbitrage or advertising affiliate offers.<\/p>\n I don\u2019t know the specifics of your life, and everyone is different. However, for some people, I have to imagine that building a long-term native advertising business has the potential to be the right decision.<\/p>\n And for others, regular ad arbitrage or online marketing might provide you with exactly what you want!<\/p>\n Maybe you don\u2019t<\/strong> want to build a business brand, and you just want to promote mega viral content or hot affiliate offers. That\u2019s completely OK \u2013 as that could very well be the best decision for you. It is only you and you alone who understands what you want the most.<\/p>\n NativeAdBuzz caters to both groups of people, who want to take advantage of leveraging native advertising for whatever reason.<\/p>\n So, by this point, you\u2019re probably wondering\u2026<\/p>\n \u201cOK, but if this real business branding approach to native advertising is so emotionally-rewarding, cool and profitable, then why isn\u2019t everyone doing it, huh NativeAdBuzz??\u201d<\/p>\n The answer is simple. It\u2019s much more difficult to do this up front.<\/u><\/strong> It\u2019s a long-term strategy that is sort of lost in an industry that revolves around generating quick profits. Building a real native advertising business means that you\u2019ll need to build a platform, product and community that you somewhat care about. This takes time\u2026<\/p>\n Quick Note: Your \u201cproduct\u201d can be your actual website content that you use to leverage native ad arbitrage, or the high-value affiliate offers that you choose to associate with your brand. It can be a combination of both. Additionally, there are literally thousands of other services\/physical goods that you can offer to your audience through native advertising. We will refer to ALL of these possibilities as your \u201cproduct\u201d throughout this article.<\/em><\/strong><\/p>\n The truth is that proper ad arbitrage or online marketing in general doesn\u2019t really require that you care about retaining customers all that much \u2013 especially if you constantly have fresh eyeballs on your ads or new sources of traffic to tap-in to.<\/p>\n This strategy works very well for many (as crazy as that may sound). There is no denying that traditional online marketing strategies have transformed countless numbers of people into online millionaires. By all means, this could be the strategy that works best for you. It is still working unbelievably well for a significant number of people.<\/p>\n Yet at the same time, I just can\u2019t resist believing that there is a greater opportunity out there to seize, which many of the clients within our private Facebook Mastermind group are agreeing with\u2026<\/p>\n \u201cBuild the E-mail list. Deliver real value. Choose a niche or two, stick with it and build your native advertising empire,\u201d is the core message to take away from many of our VIP members.<\/p>\n We have a divided house, and it will ultimately be up to you to decide which path to take.<\/p>\n Regardless of the path that you choose (building a native advertising business brand or simply executing viral native ad arbitrage\/affiliate campaigns with no permanent identity) \u2013 you will need to find a niche that works best for you.<\/p>\n And how do you go about choosing your niche?<\/p>\n Well, there\u2019s an easy, 3-step process that anyone can go through in just a matter of days to find a worthwhile niche to pursue.<\/p>\n It\u2019s important to note that this process can absolutely be completed in 1-3 days, but probably shouldn\u2019t be forced. It can take up to a couple of weeks to really <\/em>find something that you want to commit to doing. I find it best to just start building something<\/em> immediately and pivoting along the way. You\u2019ll usually know once you\u2019ve found \u201cit.\u201d Your moment will come, but it can rarely be forced.<\/p>\n Here\u2019s something to note \u2013 the ideas for my last two business ventures both occurred while I was running on a treadmill at the gym. This isn\u2019t a coincidence, as many people share similar stories. Steve Jobs was well-known for holding most of his business meetings while walking. Nietzsche and even Beethoven were adamant walkers as well.<\/p>\n If you aren\u2019t doing cardio in one form or another, you might be missing out on some strange but powerful benefits that happen when endorphins are being released in the brain. Walking around the city could very well spark your million-dollar native niche concept.<\/p>\n OK, let\u2019s begin the simple 3-step process of finding your native niche concept that can be used to build a real native advertising business brand.<\/p>\n To begin the process of choosing a niche, I always like to think about what\u2019s going on in the world on a macro and micro level. This step does NOT have to be relevant to native advertising just yet\u2026as we will get to that point. We\u2019re just thinking broadly right now.<\/p>\n It\u2019s also nice to keep a journal with you at all times to write down any niche ideas that come to mind for this step of the process \u2013 so we highly recommend keeping one on you, especially since you\u2019re likely committed to an entrepreneurial kind of lifestyle.<\/p>\n The right niche can make or break your entire venture, so it\u2019s important to immediately write each of your ideas down (don\u2019t convince yourself that you\u2019ll remember a niche idea for later, because you probably won\u2019t).<\/p>\n Don\u2019t worry about your personal interests at this point either. Just write down ANY general business trends that you can think of over the next 20 minutes, and elaborate on them as much as possible. Whether on an international, national or city-wide level, think about what\u2019s hot and what\u2019s happening in the general business environment.<\/p>\n Here, I\u2019ll help you out with some general trends that I\u2019ve noticed. However, these are just my personal views and may NOT be hard evidence. Please come to some unique conclusions of your own as well, as I\u2019m not a stock picker\/snake charmer\/elite business \u201cguru.\u201d<\/p>\n General trend observation #1:<\/strong> People are showing extreme interest in health and fitness. But, the Whole Foods health food franchise is now in decline<\/a> as they likely take too much value from their customers by price gauging. Millennials are beginning to shop at places like Aldi or similar, which offers high-value yet affordable products. Gym Membership Fees<\/a> is a cool native ad niche concept that\u2019s capitalizing on the trend of comparing prices in the health\/fitness space.<\/p>\n Main takeaway:<\/strong> Mass markets of people are now almost universally demanding the \u201chighest-value option\u201d \u2013 especially when it comes to health and fitness products. Low-ticket and high-value health and fitness products will probably become the future of this space. Think products that are $35 and under. Many people claim that $20 is the perfect price point online. But, at the same time, don\u2019t limit yourself. You can still promote nutraceutical or diet offers that sells for <$100ish if you have your targeting figured out\u2026<\/p>\n General trend observation #2:<\/strong> The income gap<\/a> is likely showing signs of continuing its course. If building a brand around selling affiliate products or your own products on the internet, you may be best off targeting either Western men who earn $100,000+ and have disposable income to burn, or international women of varying income levels who are much more likely to purchase health, diet, beauty, skin, fitness and apparel products for whatever reason.<\/p>\n Main takeaway: <\/strong>Think carefully about who you are considering selling products to. Does your audience have money to spend, and will they be around to spend more of it in the future? Some people target military, yoga, equestrian, high-fashion or similar niches because they realize that these specific groups of people almost positively have disposable income to spend, and will be around to spend more of it throughout the future.<\/p>\n General trend observation #3:<\/strong> In the near future, when more companies are leveraging native advertising, and the market is a little more saturated \u2013 ad networks will probably begin to heavily favor high-quality and reliable partners who can consistently drive quality traffic. This is obviously already happening, but will likely take place on an even larger scale. Doesn\u2019t this just make sense, though? If your website can consistently bring in high-quality traffic with money to spend, you will likely receive better treatment from your native ad networks with better payouts as well (this is still a big variable depending on many factors, so please don\u2019t take this as hard advice \u2013 it\u2019s just a trend we\u2019re noticing).<\/p>\n Main takeaway:<\/strong> The quality of your website\u2019s traffic will likely be of increasing importance, so this is even more of a reason to build a solid brand identity and relationship with customers. Make your platform\u2019s image recognizable and valuable, and doing business will probably become easier for you as time goes on.<\/p>\n Okay, so those are just some general trends that I\u2019ve noticed, but there are MANY other things that are happening in the world. From Virtual Reality<\/a> to the Internet of Things (IoT) to the trend of balancing hormones<\/a> in the diet space. Websites like AirBnB<\/a> and mobile apps like Uber<\/a> have literally shifted the business world in recent years\u2026<\/p>\n Oh, and you should also be viewing CrunchBase<\/a> on a regular basis to look at start-up funding rounds. Take note of what kinds of companies are receiving funding. Do you notice any patterns or trends? You can also read TechCrunch<\/a> to stay up-to-date on start-up business news. This will ALL be relevant to you, as you can use the latest business trends and start-up business funding news to keep an edge on your competition. You can grab ahold of niches before mass markets get to them.<\/p>\n There are so many big things that are happening in the world which brings opportunity for you to jump on right now. By remaining conscious of what\u2019s happening in the business world, analyzing niches, looking at start-up businesses and recognizing patterns\u2026you\u2019ll be much more in-tune with where your future successes may lie.<\/p>\n Continue to write down what\u2019s taking place in the world. Feel free to crack open a bottle of wine and really let your ideas flow for an evening if you need to take your time.<\/p>\n Simply move on to step 2 when you\u2019re ready.<\/p>\n Ok, so after spending some time writing down general business trends, you\u2019re probably pretty in-tune with what\u2019s happening in the world.<\/p>\n You should now have a pretty good idea of where the market is heading. You have a clearer picture of which audiences will be reliable enough to spend money on your products or view your content well into the future.<\/p>\n You know that it will be essential to give even more value, connect with audiences on an even deeper level, and offer the \u201chighest value\u201d products within your niche.<\/p>\n Most importantly, you now know that you will probably be best off choosing a niche that you can connect with throughout the long-term\u2026<\/p>\n So, I\u2019m sure that you can tell where we\u2019re leading you to here\u2026<\/p>\n We want you to list out niches that meet two major qualifications:<\/p>\n 1.) The niche will continue to be in high-demand throughout the future<\/strong><\/p>\n 2.) The niche is somewhat interesting to you<\/strong><\/p>\n You may have some additional qualifications to meet, but these are the two major qualifications that will at least give you the best shot at finding success over the long-term with this model.<\/p>\n This is what will provide you with the best of both worlds.<\/p>\n When you can put together a list of potential niches that have a high market demand and <\/em>are interesting to you\u2026your opportunities with native advertising are uncapped.<\/p>\n See \u2013 you can<\/em> have it all. This is also where I also like to imagine my future self. Are you having some kind of fun with what you\u2019re doing, and can you continue to enjoy pursuing your niche a few years down the road? These are the kinds of niches that tend to make people a lot of money while also bringing feelings of fulfillment. When you can actually create something of value and <\/em>earn lots of revenue in the process, you\u2019re being somewhat of an alchemist. That\u2019s what building a real business is all about.<\/p>\n So, go ahead and take the business trends that you listed from step 1 and combine them with niches that interest you.<\/p>\n <\/p>\n This is where you will list out the potential niches that you may build your brand around.<\/p>\n Here\u2019s my list of potential niches that I would consider pursuing, but you can absolutely jump on any of these as well (feel free to use any of these):<\/p>\n Bodyweight fitness niche<\/strong>. Create a website that revolves around free exercise content, run native ads and also sell fitness products in the future. Profitable, fun and fulfilling.<\/p>\n Intermediary market niche<\/strong>. Did you know that you can create a Fiverr-like website using a WordPress website theme? These are also referred to as \u201cMicrojob\u201d websites. Intermediary markets kick ass because you get in-between buyers and sellers (just like in internet marketing) and take a commission! But by building your own platform, you can get consistent commissions just like in internet marketing, but you will also be building brand equity at the same time. Your website can be advertised all throughout native networks.<\/p>\n High-value & moderate cost natural skincare.<\/strong> I foresee this being huge in the near future. You could create an affiliate site that provides information on high-value, moderate cost natural skincare products and build an entire brand around this if you like. Skincare provides some of the highest product margins in the world (right after dealing drugs)\u2026so I think that building a platform around moderately priced natural skincare products could attract a lot of attention while still generating lots of revenue. This would give people a lot of value.<\/p>\n Six pack abs niche.<\/strong> If you aren\u2019t currently rocking six pack abs, this would be a very nice motivator to get in shape. Lots of people want six pack abs, and it\u2019s an interesting niche. Also a huge moneymaker. This is a good business.<\/p>\n Alternative medicine niche<\/strong>. CureJoy<\/a> might have this niche \u201ccornered\u201d but there\u2019s always<\/em> room for competition. I\u2019m a spice and smoothie addict, so this niche would be interesting to me and I predict it being extremely high in demand in the future.<\/p>\n Over 40 fitness niche<\/strong>. This space is blowing up. Catering workouts and diets specifically catered to this age range will continue to become more popular.<\/p>\n High-value & moderate cost natural beauty product niche.<\/strong> I also foresee this space being big. Women want great beauty products, but they\u2019re becoming more aware of the fact that the margins in the industry are near predatory. I think that \u201chigh-value and low-to-moderate ticket price\u201d products will continue to drive higher demand\u2026so building a brand around this concept could be extremely profitable (and kind of fun).<\/p>\n All that I\u2019ve done here is combine general market trends with personal interests. I want timeless niches with strong, reliable audiences that I can give value to over the long-term.<\/p>\n Those were my personal preferences for niches, but yours could be totally different. Did you write them down? You should take your time to really narrow down some niches that you\u2019d be interested in spending lots of your personal time around.<\/p>\n Come up with 5-10 niche ideas of your own, or take one of the niches that I listed.<\/p>\n You should also feel free to look into some niche websites at this point. See what competitors from your potential niches are doing. Are they running native advertisements on their websites?<\/p>\n You should also take a hard look at your NativeAdBuzz dashboard to see what\u2019s going viral at the moment. Do any of those websites running ads on NAB interest you?<\/p>\n I\u2019ve personally seen tons of high-quality, valuable content being promoted on NativeAdBuzz. There are already many legitimate businesses running ads and offers using native advertising, and they\u2019re being shown all throughout NativeAdBuzz. This could be the perfect opportunity for you to spend some time looking through NAB to really narrow down your potential niches that you can envision yourself pursuing.<\/p>\n The most effective way to test your niche ideas is to see if they are already working for someone else.<\/p>\n The reality of doing business in 2016 is that practically every viable niche is already being pursued, so you already have an easy metric to gauge whether something is \u201cworking\u201d or not.<\/p>\n As a risk-averse entrepreneur, I don\u2019t waste too much time pursuing businesses that reinvent the wheel. Too many straightforward business concepts already make too many millions\u2019 of dollars for me to spend a lot of time getting super crafty.<\/p>\n By all means, you should get creative in your branding and marketing efforts, but when it comes to testing your actual niche concept\/business model, I recommend going with something that\u2019s been proven to work unless you\u2019re more advanced at this.<\/p>\n So many people have already <\/em>done the work and paid the price to test niche concepts for you\u2026<\/p>\n Fitness, health, wealth, diet, skin, nails, hair, clothes, food, wellness, biz op, beauty, nutrition, sex and testosterone niches have consistently made billions upon billions of dollars for so many freaking people.<\/p>\n I don\u2019t see a huge need to step outside of these major money-making markets which STILL contain so much amazing potential. But, you\u2019re of course welcome to call me an asshole, and choose a separate niche that you find more interesting if you like!<\/p>\n Either way, take your niche ideas that you wrote down in step 2, and then turn your attention to the stealthy mother of all niche-testing opportunities, because\u2026<\/p>\n People pay thousands of dollars each day to run native advertisements across networks like Revcontent, Content.ad, Taboola, Outbrain and many others \u2013 and these ads are all being featured throughout NativeAdBuzz.<\/p>\n The general rule of our platform is that if a native ad has been successfully running for two weeks or longer on NativeAdBuzz, it\u2019s most likely viral, and it\u2019s also likely very profitable, otherwise native advertisers wouldn\u2019t continue to run these kinds of ads. You can also look at strength scores and social share counts to take notice of recent trends. Paying attention to all of these factors on NAB will help you to remain aware of what\u2019s working across native networks (and in the business landscape in general).<\/p>\n You should look at these kinds of ads that have been proven to work, but you can also dig deeper into specific niches to see what is working best for your personal interests (the niches that you wrote down in step 2).<\/p>\n This is what we recommend that you do. We want you to search for your exact niche ideas on NativeAdBuzz to essentially run automated niche testing.<\/p>\nThinking About The Long-Term<\/h2>\n
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You Can Channel Your Energy<\/h2>\n
The 3-Step Niche Selection Process<\/h2>\n
Step 1.) Analyze General Business Trends (Think About the Next 10 Years Out)<\/h2>\n
![\"My](\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2016\/01\/Biz-Trends-225x300.jpg\")
Step 2.) List Potential Niches Based On Market Trends and Personal Interests (Be Conscious of Your Gut Instincts & Imagine Your Future Self)<\/h2>\n
There Are Two Major Niche Qualifications<\/h2>\n
List Out Niches That You LIKE That ALSO Have a Strong Economic Outlook (The Best Of Both Worlds)<\/h2>\n
Step 3.) Test Your Ideas and Run Experiments<\/h2>\n
NativeAdBuzz is your niche testing machine.<\/h2>\n
![\"NativeAdBuzzLogo](\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2015\/09\/NativeAdBuzzLogo-copy-300x90.png\")
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Notice how we’ve searched for the Ad keyword “hair” and set the Ad Run Duration to “14 days.” This is the bare minimum “viral factor” you’ll want to look for when testing a niche.<\/p>\n![\"Hair_results_2\"](\"https:\/\/www.nativeadbuzz.com\/blog\/wp-content\/uploads\/2016\/01\/Hair_results_2-1024x497.png\")
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