{"id":1140,"date":"2015-11-25T15:35:27","date_gmt":"2015-11-25T15:35:27","guid":{"rendered":"http:\/\/www.nativeadbuzz.com\/blog\/?p=1140"},"modified":"2020-09-11T08:30:43","modified_gmt":"2020-09-11T08:30:43","slug":"native-advertising-in-the-movies","status":"publish","type":"post","link":"https:\/\/www.nativeadbuzz.com\/blog\/native-advertising-in-the-movies\/","title":{"rendered":"Native Advertising Does Hollywood"},"content":{"rendered":"

The definition of Native Advertising is a paid media which follows the form and function of the media\u00a0it appears in. If product placement doesn’t fill that description then I don’t know what will.<\/span><\/p>\n

Product placement has been around since the beginning of moving pictures. It is a type of native advertising that often works well because consumers don\u2019t even realise that they\u2019re being pitched. Its success can be hard to define or at least difficult to monitor, but the practice has become so successful that the largest brands spend millions to appear in the biggest\u00a0blockbuster movies<\/span><\/p>\n

The first recorded instance of product placement was in a 1927 silent film called, Wings<\/i>. It starred Gary Cooper and Clara Bow, who were both new to the industry at the time, but went on to become big stars. One scene shows a Hershey\u2019s chocolate bar and the film went on to win an Oscar for Best Picture. This success, whether it was due to the presence of the chocolate or not, spurred great interest in using product placement in films.<\/span><\/p>\n