Hope you had a great weekend – here in the UK, the sun’s out, people are actually smiling for once, and it’s a guuuuurdddd time to be alive!
Now this is the final instalment of our ‘Native Ads: Staying Compliant’ series, and in today’s post, we’re doing something a little different – something less ‘techy’…
Because rather than putting thousands of words in front of you, we’re going to show you a ton of Native Ad examples which are completely legal.
All the ads you’ll see are found inside the NativeAdBuzz dashboard, and if you’re not yet a member, you can claim a $7 trial by clicking here!
We’ve chosen to focus on some of the core Internet industries, and below, you’ll see three ad examples for each niche… as well as brief notes on why they’re acceptable.
So, let’s get to it!
Fitness / Weight Loss
As it’s one of the most regulated industries on the Internet today, anyone promoting a fitness or weight-loss product has to be extremely careful about any claims they make, be it direct or in-direct.
Before and after photos are now banned from most publishing networks (including Facebook, Twitter, and Instagram), and strict deadlines must be adhered to in order to avoid problems with networks and/or legal regulators.
Three ads that are fully compliant, include;
So, we just said that weight-loss ads have to be super careful about what they say…
Yet notice how all these ads promote the ideology that by clicking the ad you’ll learn something of value, helping towards your weight-loss goal…
Without the ads actually making any specific claims?
This ‘blind’ approach can work really well and, so long as you’re not telling blatant lies, it’s a very effective way to get your weight loss/fitness message across.
Finance / Trading / Investment
Again, another incredibly regulated industry, the financial niche must also be very careful about any income claims, or specific money-making promises made.
Here’s three ads that are legit;
As you can see, while the ads might appear that they’re going to provide specific trading tips, the general approach the creators take helps ensure that the ads are compliant. Also, without making specific ‘you’ll make XYZ with this system’ claims, the ads manage to get across the point that you CAN make money in the finance market… if you know how!
Sex / Dating
The sex and dating niche isn’t plagued with some of the same regulations that we saw in health and finance. However, they do have a unique problem they must address;
Very rarely are ads allowed to contain mature/explicit content. This means no nudeness, no mentions (or implied indications) of sexual behaviour, and they must be suitable for all ages.
Now, of course, there are porn-related websites where you can advertise the raunchier, hard-core imagery and headlines, but as you can see from the images above, these ads actively promote dating websites or give dating advice…
Without a mention about sex, intimacy, or anything else that would be deemed inappropriate for children.
Sure, the middle image especially shows, well, let’s not kid around…
Anabsolute bloody worldy…
But it’s subtle, un-sexualized, and is one way that the creators of native ads in this space manage to drive traffic without crossing the line and creating ads that break laws.
MMO (Make Money Online)
Differing from financial advertising, the Make Money Online niche is another highly-regulated industry that requires advertisers to be very careful with the claims made, and any promises or guarantees given.
One of the biggest challenges the MMO niche has had to embrace is the ‘Pyramid Scheme’, and the multi-level marketing (MLM) name it’s built for itself – regulators are very hot on the tails of marketers who advertise this way, and that’s why you rarely see bold-claims made in these of ads.
Here are a few that are legitimate, and stick to advertising rules:
Note that they don’t make specific claims – ‘making money’ could mean 1p, or £1 Million and, like many things in this field, it’s ultimately down to you to decide what you deem is acceptable or not. If you take a risk and run something that’s later found to be misleading or deceptive, you can face a LOT of fines, essentially wiping your company out if you’re not careful.
The online shopping market is generally a lot less regulated than the niches we’ve looked at above, although advertisers must be careful when mentioning discounts or sales, and have proof that they are in fact offering a sale, as opposed to fake price anchoring.
Here’s three shopping ads we found inside NativeAdBuzz;
These specific examples rely on intrigue more than a physical *coupon*, but the end-result is the same.
They take you to their online shop, albeit through clever, disguised channels.
As you can see, the ads that are legal and legitimate steer away from making specific claims, whether it be financial, weight-loss targets, or finding a partner.
If YOU want to make sure your ads are compliant, then make sure you read through the previous posts in this legal series from NativeAdBuzz.
You can find our first post, ‘Native Ad Best Practices’ by clicking here.
If you want to be extra sure you’re staying on the right side of the law (while getting a ton of inspiration at the same time), you’ll want to claim your $7 NativeAdBuzz trial.
Inside, you’ll discover thousands of native ad examples, all containing detailed analysis about their performance, their history, the platforms they run on, and even the landing pages they link to.
It’s like a little Native Advertising ‘black book’, and you can simply model what your competitors are doing… improve…
So click here to claim your $7 trial, and make sure you don’t fall foul to the advertising regulators!
Catch you later