Recognizing and Uncovering Successful Native Adverts

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Recognizing and Uncovering Successful Native Adverts

Estimated reading time: 4 min

The first step to uncovering successful adverts is knowing what you are looking for and the second is using Native Ad Buzz to find them.

Recognizing Successful Adverts

There are several markers of success, and after a while of playing with Native Ad Buzz you will begin to notice them a mile off.

In general the ideal advert is one which has had solid traction for a reasonable period of time and is still active. When you are beginning, subtleties can be less, rather than more helpful so I broadly define the ideal advert as:

1. High strength compared to other adverts in category / niche
2. Active for at least 2-4 weeks
3. Daily activity without a break
4. A few advertisers (5 max) with a single advertiser responsible for the majority of strength.

Now this type of advert is rarely seen in the wild but it provides a good place for us to begin discussing so let’s break these down.

High strength compared to other adverts in category / niche

Being seen more often is an indicator that more money is being spent on an advert.

More money being spent suggests an advert is performing well (with a few exceptions of course).

I often get asked what would be a good strength score, however this is not a useful question. Some advertisers have enormous budgets and their campaigns can make other very profitable campaigns look weak if you focus only on strength score alone. The sign of a profitable campaign is not only it’s total strength, but it’s overall activity.

Active for at least 2-4 weeks

2-4 weeks suggest an advert has traction as astute performance marketers or programatic systems assess an adverts value within 1-7 days of launch (sometimes within hours depending on budget).

If it has been running more than 2 weeks, there is either positive ROI or the marketer has fallen asleep behind the wheel.

Daily activity without break

If an advert shows a continuous run it is a good indication of a decent budget and solid performance.

A few advertisers (5 max) with a single advertiser responsible for the majority of strength

This suggests a campaign has been successful in one instance at least and is also interesting to others, but without indicating advert fatigue.

Seeing many advertisers running the same advert, each with low individual strength scores for the advert, would suggest an unsuccessful campaign.

Remember this is only my textbook version of the ideal advert. Reality is rarely so clean:)

Just to throw a tiny spanner in the works...For evergreen and seasonal niches it can also be worthwhile to consider adverts that have previously performed well but have been dormant for a while, so long as when they were active they demonstrated good traction and stability.

Uncovering Successful Native Adverts With Native Ad Buzz

The trick to Native Ad Buzz is to start broad and narrow down.

This means you can discover any easily missed opportunities, either opening them in a new tab, or saving them to your favourites library for later analysis.

Below are my textbook searches for using Native Ad Buzz to identify winning adverts.

Remember, this is a textbook approach and although useful, the real world is of course more nuanced.

Each technique begins on the advert catalogue page https://www.nativeadbuzz.com/ads

1. Broad search for ads in the same niche or category
2. Search for specific network, country and device as required
3. Detailed search for specific date range and duration

Broad search for ads in the same niche or category

Type in your niche keywords, order by last seen and hit search.

Scroll down through the ads highlighting any which look useful by either opening the full page details in a new browser tab, or adding to your favorites.

Do the same search sorted by strength.

The goal is to get an overview of what is working in your niche and spot any nuggets of gold.

Search for specific network, country and device as required

Use the search bar or advanced search add a niche keyword and select any specific network, country and device you are interested in sorting by date last seen and also by strength

Scroll through and open any ads that look interesting into a new browser tab, or add to your favorites.

Detailed search for specific date ranges and durations

Use the duration slider to select a minimum.

A minimum of 2 weeks is a good place to start to find winning adverts.

To find the most recent adverts, select to sort the results by last seen.

Scroll through and open any ads that look interesting into a new browser tab, or add to your favorites.